Our Standing Up 4 Sitting Down campaign, developed and delivered in partnership with Anchor has been shortlisted for two awards:
Best Use of Research: Using in-depth and innovative research to inform a PR campaign
Media Relations Campaign of the Year: Exceptional results and coverage for a media relations campaign
Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.
Independent research was commissioned to fully understand the issue and the results formed the focus of the campaign.
The campaign launched with coverage on BBC Breakfast and BBC News, in total the story was featured 18 times on one day. Over the following two days 16 national news outlets covered the story including The Sunday Telegraph, The Times and Daily Mail. Across the whole campaign 249 pieces of coverage were secured with a reach of 209,149,320.
And most importantly the campaign has made a difference, with Morrison’s and other retailers committing to providing more than 2,500 chairs across the country.
We’re looking forward to the awards ceremony on 29th March.
The full shortlist for each category can be viewed here: PR Moment Awards full shortlist
And for more information about the campaign and our work with older people see Becky’s blog: Standing Up for Older People