Our Standing Up 4 Sitting Down campaign has not only been shortlisted for two PR Moments Awards and shortlisted for two CIPR awards, it has now been shortlisted for two PRCA Dare Awards! The campaign was developed and delivered in partnership with Anchor and has been shortlisted for two awards:
Media Relations Award: This award recognises campaigns that use targeted media relations to achieve excellent results.
Charity/Not for profit Award: This award recognises exceptional PR campaigns delivered by or on behalf of charities or social enterprises.
Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.
Independent research was commissioned to fully understand the issue and the results formed the focus of the campaign.
The campaign launched with coverage on BBC Breakfast and BBC News, in total the story was featured 18 times on one day. Over the following two days 16 national news outlets covered the story including The Sunday Telegraph, The Times and Daily Mail. Across the whole campaign 249 pieces of coverage were secured with a reach of 209,149,320.
And most importantly the campaign has made a difference, with Morrison’s and other retailers committing to providing more than 2,500 chairs across the country.
The full shortlist for each category can be viewed here: PRCA Dare Awards Shortlist
And for more information about the campaign and our work with older people see Becky’s blog: Standing Up for Older People