Grace French

Account Director

Grace stands out for understanding what makes people tick, which drives her passion for tackling social issues and norms.

With a background in psychology, Grace brings a unique approach to planning and delivering campaigns. She’s fascinated by what resonates with different individuals and groups, and is driven to cut through the noise to deliver meaningful messages to the right people. Grace loves to take on issues-based challenges to achieve positive results for her clients and relevant audiences.

She helps clients carve out a space they can own, with unique messaging to ensure comms activity supports the achievement of objectives.

She also secures quality national and trade coverage for clients across a myriad of topics – including the launch of a global initiative to give more girls access to education, the benefits of walking in the workplace, and clients’ growth strategies and future aspirations.

Prior to joining Stand, Grace implemented tailor-made campaigns for financial services clients of all shapes and sizes.