World Environment Day took place this past Saturday, and in the run-up, many companies around the world plastered their social media accounts with posts about their drive towards net-zero or a reduction of single-use plastic. This is a small, but significant win – the fact that companies feel they need to be seen and heard in the green environmental space highlights a shift in mindset, not only by consumers but some of the largest corporations in the world.
We all know that we need to do more as a society – there isn’t an onus on one organisation or a set of individuals. This year, World Environment Day focused on our ecosystems to Reimagine, Recreate and Restore. This call to action comes as we are reminded of our situation, such as every three seconds, the world loses enough forest to cover a football pitch.
Fundamentally, healing our environment and driving towards a net-zero future is a multifaceted task that requires more than just pretty pictures, flowing social media copy and pledges. It requires tangible action, and this is coming from someone that has a career in crafting this external messaging.