Last week’s Euro 2020 qualifier game between England v Montenegro had racial discrimination front and centre. Personally, the most depressing part, was that the abuse from the Montenegrins towards several England players didn’t surprise or shock me. In fact, this abusive behaviour gave me multiple flashbacks of matches with poor treatment of players, at both international and national grounds. So if it’s happening so often, why haven’t we seen a behaviour change – not just from fans, but from clubs and football associations too?
The English football season is now in full swing, big names have swapped clubs and PR teams have been working all hours to create a buzz behind their summer signings. But it’s clear which club and player won the PR battle in terms of column inches, social media shares, likes and views – Manchester United and Paul Pogba.