21
Dec
Eryl Bradley

The future of communications: insight, strategy and results

Posted by Eryl BradleyTagged , , , , , ,

Anyone who knows us well will know that Stand’s work is built on insight, strategy and results: these are the three pillars of our success.

Think of them as the before, during and after of a campaign or project.

Before we begin working with a client, we like to understand them, and what their audience needs and expects from them. This is so we can ensure nothing we say falls on deaf ears, and our work is always grounded in knowledge of the sector.

During any communications work we carry out, we are guided by an end goal. This is some sort of tangible outcome which helps define exactly what success looks like; this could be trying to redefine how we view life post-retirement or educating the public about the signs of a rare heart condition. Everything we do is based on an airtight strategy that works to get clients where they want to be.

And, as a result of these two things, we like to think we get results that matter – whether that’s one in-depth piece of coverage in the right publication, or a social media campaign that reached 50 of the right people. It’s been reassuring to see more clients interested in these tangible and meaningful results, and less wowed by vanity metrics; a trend we hope continues.

In a year where just getting through is something we all deserve a pat on the back for, we’ve had some interesting and exciting projects that show how, in the world of communications, some things will never be the same post-Covid. Here’s a few examples relating to a client I’ve worked on this year, the Grounds Management Association.

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24
Jul
Rakhee Rajani

Stand Agency appointed by Institute of Groundsmanship

Posted by Rakhee RajaniTagged , ,

Stand Agency has been hired by the Institute of Groundsmanship (IOG), to help them give grassroots sport a boost.

The campaign will highlight how important the ground under our feet is when it comes to increasing participation in sports like football, rugby and cricket. The three-year communications programme will demonstrate the vital role that groundstaff play in keeping turf in top condition, raising the profile of the sector at the same time.

Read more “Stand Agency appointed by Institute of Groundsmanship”