Over recent months, we at Stand have discussed openly how our behaviours have changed during lockdown. Some changes have been positive, with many enjoying extra time to spend on themselves. Other changes have not been quite so productive – I for one would not be too keen on letting anyone see how the weekly screen time on my phone has skyrocketed. Thankfully, it would appear that I am not alone in this, with recent data from social media suggesting that many others have found themselves glued to their devices.
The fact that social media usage has increased is hardly surprising. Social media fundamentally exists to connect us with one another, which has been needed over months spent apart from friends and family. Across the board, social media has experienced increased engagement with users having more time to spend online. Data from GlobalWebIndex suggests that 47% of internet users aged 16-64 across 17 countries are spending longer on social media, 23% of which suggest usage is “significantly” longer. What’s more, Facebook reached the remarkable and almost unbelievable milestone of 3bn users across its network of apps.