29
Jun
Beth Davies

Pride 2021: Tokenistic campaigns just won’t fly anymore

Posted by Beth DaviesTagged , , , , , ,

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever for us to show our support and allyship.

Over the years, Pride has become an opportunity for brands to express their support for equal rights and representation, investing heavily in sponsorships, ads, and pride-themed products. But we know consumers are turning a critical eye to the companies they buy from, and brands need to go further than just wrapping merchandise up in rainbow packaging and calling it a day.

So-called ‘rainbow washing’ or ‘pink washing’ is too often the route that organisations take, and many major brands haven’t maintained a consistent enough relationship with LGBTQ+ communities to last Pride Month without some scrutiny. To be honest, it can be a difficult to hold back the cynicism, when even Pret rebrands as ‘Pride a Manger’.

Some 2021 Pride campaigns have certainly struck the wrong chord. Take Bud Light, which brought out an advert replacing the letters in the acronym LGBTQ with ‘Let’s Grab Beers Tonight, Queens’. An ad that erases identities in favour of selling beer, surely had to be designed without any queer people in the room. Also attracting criticism is Skittles, for its attempt at meaningful action which consisted of donating a portion of product proceeds to the media advocacy group, GLAAD. The problem? Skittles limited donations to less than 0.03% of sales during Pride month. 2020 brought with it an increased focus on diversity and inclusion, and tokenistic marketing just won’t fly anymore.

Read more “Pride 2021: Tokenistic campaigns just won’t fly anymore”

11
Aug
Ollie Swan

Is it finally the end of best practice guides?

Posted by Ollie SwanTagged , , ,

Over recent months, we at Stand have discussed openly how our behaviours have changed during lockdown. Some changes have been positive, with many enjoying extra time to spend on themselves. Other changes have not been quite so productive – I for one would not be too keen on letting anyone see how the weekly screen time on my phone has skyrocketed. Thankfully, it would appear that I am not alone in this, with recent data from social media suggesting that many others have found themselves glued to their devices.

The fact that social media usage has increased is hardly surprising. Social media fundamentally exists to connect us with one another, which has been needed over months spent apart from friends and family. Across the board, social media has experienced increased engagement with users having more time to spend online. Data from GlobalWebIndex suggests that 47% of internet users aged 16-64 across 17 countries are spending longer on social media, 23% of which suggest usage is “significantly” longer. What’s more, Facebook reached the remarkable and almost unbelievable milestone of 3bn users across its network of apps.

Read more “Is it finally the end of best practice guides?”

28
Apr
Francesca Rivett-Carnac

Lessons from Remote Working #4 – Embracing vulnerability

Posted by Francesca Rivett-CarnacTagged , , , , ,

It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory.

After five weeks in lockdown, the surprise appearance of small children in business video conferences now feels completely normal. People’s pets regularly grace my screen. I’ve seen piles of washing-up in my colleagues’ kitchens, and they’ve seen mine.

Read more “Lessons from Remote Working #4 – Embracing vulnerability”

09
Aug
Kerri Fitzpatrick

Stand Agency enhances digital offering with new appointment

Posted by Kerri FitzpatrickTagged , , ,

Stand Agency has appointed Salonee Gadgil, to the new role of Digital Content Director. Salonee, who previously worked as Content Manager at Creative Review magazine, will work with Stand’s diverse range of clients to expand their digital offering, reach new audiences and nurture communities, as well as build the agency’s content reputation in new sectors.

Read more “Stand Agency enhances digital offering with new appointment”

31
Mar
Beccy Churchill

What podcasts you should be listening to right now

Posted by Beccy ChurchillTagged , , , , ,

At Stand we are avid consumers of media. From newspapers to magazines, websites and television – there’s a plethora of ways that we follow, digest and discover the news. It’s this constant curiosity that leads to our weekly team emails sharing documentary recommendations, must-see shows and most-recently – our must-listen podcasts.

Like many people, I got sucked into the podcast world last winter with the now-iconic true-crime Serial podcast, a series that had me attached to my headphones as I binge-listened to the story of Adnan. Did he? Didn’t he? It was the talk of the office.

Since then, I have moved my podcast listening beyond true-crime (a bit stressful pre-9am) and have discovered some great podcasts that are not only super interesting, but also really handy in the PR world.

Here are my top picks for you to listen to at the moment (in no order). Read more “What podcasts you should be listening to right now”

15
Dec
Jessica Nazaire

Let’s Talk about Amazon Go

Posted by Jessica NazaireTagged , , , , ,

Last week Amazon announced the launch of its brand spanking new store Amazon Go.

The ‘Just Walk Out’ technology works as online shopping: every time you pick up an item, it logs it into your virtual basket, until you put it back down again. When you leave the store, there is no need to check out: your account gets automatically credited with the items in your virtual basket, cutting out all need for customer service… ie, human contact.

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06
Oct
Beccy Churchill

What we can learn from the Kim Kardashian West heist

Posted by Beccy ChurchillTagged , , , , ,

On Monday, Kim Kardashian West was held at gunpoint and robbed in her Paris hotel room. What must have been a truly horrific ordeal, has been (by the Parisian Police and others) attributed in part, to the star’s social media sharing habits. Regularly posting snaps of her children, location and latest blingy accessories across her social channels, it has me thinking – when did our attitudes towards online privacy become so lax –  what ever happened to being ‘cyber safe’?

Read more “What we can learn from the Kim Kardashian West heist”