The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?
It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory.
After five weeks in lockdown, the surprise appearance of small children in business video conferences now feels completely normal. People’s pets regularly grace my screen. I’ve seen piles of washing-up in my colleagues’ kitchens, and they’ve seen mine.
After two successful and award-winning campaigns focused on increasing seating on the high street, the third instalment of Anchor Hanover‘s Standing Up 4 Sitting Down addressed the issue of seating in public spaces more broadly.
We’re thrilled to announce that Armed Forces charity, SSAFA, the UK’s oldest tri-service military charity, has appointed Stand Agency to deliver integrated campaign activity over the next 12 months, including their iconic Armed Forces Week.
SSAFA provides lifelong support for all members of the serving community, veterans and their families when in need. Stand Agency will be working with SSAFA to drive awareness and support for the charity.
Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.
To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?
Starbucks announced yesterday that it will introduce a ‘latte levy’ of 5p per paper coffee cup to discourage single-use paper cups. The titan of high-street coffee stores has recently received negative PR for the high sugar content of its drinks, as well as accusations of tax avoidance and fallout from a racism scandal in the US. Taking a lead on sustainability may be a good chance for Starbucks to bolster its forward-thinking credentials.
With the end of the SNP party conference on Tuesday, most of the major parties have had their time in the spotlight for this year. In both Manchester and Brighton, Theresa May and Jeremy Corbyn had a lot to prove in their keynote speeches. Conferences consist of a vast range of events, from Russell Brand and Labour MPs discussing problem gambling, to a discussion at the Conservative conference on supporting Armed Forces children’s education, but the leaders’ speeches are always a key moment in the timetable. Not only do they offer a chance to speak directly to the party faithful, but also to reach the wider public and lay out plans for the future.
It’s been a busy month for us here at Stand HQ, but boy do we have some great coverage to show for it. Have a glance at our August best bits here.