I was recently a guest on the PRCA Podcast, aptly named PRcast and hosted by the very lovely Isobel Arrowsmith and Harry Gardiner.
Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of social media.
I was lucky enough to head to the AllBright Club for a talk hosted by the Women’s Prize for Fiction’s founder, Kate Mosse. Kate was joined by Cathy Newman, Channel 4 broadcaster to celebrate the launch of her first book Bloody Brilliant Women.
Up and down the country young people are currently undertaking their Duke of Edinburgh’s Award. They might not be embracing the frost and heading out for expedition practice quite yet, but thousands are volunteering their time to support their local community, or focusing on learning a new skill. I clearly remember doing my own DofE – helping out in a care home, learning to ride a horse, and I don’t think I’ll ever forget the pure endurance of a leaking tent followed by a long hike.
I’m sure we’ve all been here. It’s the end of a long week and Friday night consists of a film and an app-and-tap takeaway. Food, done. But picking the right film can be tricky. Not only because my partner wants to see Thor: Ragnarok, and I’m in the mood for gritty British drama, but due to the amount of choice we’re presented with at the touch of a button.
US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.
As champions for older people’s legal rights, Solicitors for the Elderly (SFE) wanted to make the UK aware that, although many of us are living longer, healthier lives, more of us are facing conditions like dementia that may one day limit our own decision-making abilities. Most importantly, many of us are facing these conditions without the necessary plans in place, meaning highly personal decisions are often left in the hands of strangers. Read more “Our latest campaigns: Starting the conversation that no one wants to have”
Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.
To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?
Starbucks announced yesterday that it will introduce a ‘latte levy’ of 5p per paper coffee cup to discourage single-use paper cups. The titan of high-street coffee stores has recently received negative PR for the high sugar content of its drinks, as well as accusations of tax avoidance and fallout from a racism scandal in the US. Taking a lead on sustainability may be a good chance for Starbucks to bolster its forward-thinking credentials.
It’s always an exciting day at Stand HQ when we’re announced as finalists for an award. This week, we’re celebrating our Standing Up 4 Sitting Down campaign with Anchor Trust being shortlisted for the inaugural Campaigns for Good Awards.