The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?
The EU referendum happened in 2016, that’s almost four years of Brexit coverage. A journalist referred to ‘Brexistential ennui’ two years ago; this might have just caught on. Sky News has just launched a Brexit-free channel. For five hours a night, the temporary pop-up channel will run news, whilst excluding perhaps one of the most newsworthy developments in modern British history. A head at Sky News said the public had grown ‘weary’ or bored of Brexit, and he felt that there was a feeling it was ‘suffocating other news’.
This weekend, Team Stand was proud to have been part of global history as we joined London’s Women’s March and stood up for solidarity and against inequality.
We sang, chanted, celeb spotted, made new friends and even spoke to people on the tube. Knowing we were marching alongside 2.6 million people worldwide – all peacefully and energetically protesting against hate and oppression – was incredible.
While we’d rather the world’s most powerful person hadn’t made the misogynistic or racist comments he has – signage sure did show just how much people across the world are prepared to speak out in defiance against hate.
Here are Stand’s favourite moments from 2017’s best day yet…
Since the paywall went down back in November, we’ve been keeping a beady eye on The Sun’s online content to think about what it means for our clients.
According to the National Readership Survey Padd figures out today, The Sun’s online audience has continued to benefit from the removal of its paywall. It reported a monthly readership of 13.5 million, up 5% year on year. We know The Sun is the most read daily paper, but it is up against the behemoth that is the MailOnline to hit the top digital circulation figures, and we are sure it’s looking to challenge the front runner for this top spot. Read more “The Sun – life after a paywall”