Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s was led by Lucy Chapple, our head of client strategy, who’s topic of choice was supporting small business.
The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?
“FAKE NEWS”. Trump said it, Labour said it, young people say it, even your Gran’s probably said it. But the advent of fake news is more than a flyaway comment and a defence used by politicians.
This week, parliament broke up and MPs started the five-weeklong and gruelling election campaign trail. In an age of 24-hour rolling news and constant social media feeds, the demand for content is high and MPs and others in the public eye face more scrutiny than ever before.
The EU referendum happened in 2016, that’s almost four years of Brexit coverage. A journalist referred to ‘Brexistential ennui’ two years ago; this might have just caught on. Sky News has just launched a Brexit-free channel. For five hours a night, the temporary pop-up channel will run news, whilst excluding perhaps one of the most newsworthy developments in modern British history. A head at Sky News said the public had grown ‘weary’ or bored of Brexit, and he felt that there was a feeling it was ‘suffocating other news’.
Last week’s Euro 2020 qualifier game between England v Montenegro had racial discrimination front and centre. Personally, the most depressing part, was that the abuse from the Montenegrins towards several England players didn’t surprise or shock me. In fact, this abusive behaviour gave me multiple flashbacks of matches with poor treatment of players, at both international and national grounds. So if it’s happening so often, why haven’t we seen a behaviour change – not just from fans, but from clubs and football associations too?
As champions for older people’s legal rights, Solicitors for the Elderly (SFE) wanted to make the UK aware that, although many of us are living longer, healthier lives, more of us are facing conditions like dementia that may one day limit our own decision-making abilities. Most importantly, many of us are facing these conditions without the necessary plans in place, meaning highly personal decisions are often left in the hands of strangers. Read more “Our latest campaigns: Starting the conversation that no one wants to have”
Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.
To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?
I’d totally forgot that I met Gareth Southgate about 20 years ago. I had entered a competition whilst at university to win some new football kit for the girls’ footy team. We won the kit and off we trotted to meet Gareth and also hold the FA Cup trophy.
On seeing the Bell Pottinger and Oakbay Capital story unravel, I imagine the temptation of most PR agencies is to argue that’s not how other PR agencies work, and to ask that we are not judged by the behaviour of one of the world’s largest agencies.