01
Apr
Georgie Howlett

Can we afford purpose in a recession?

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Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more.

In short, it’s a resounding ‘yes’ from me. The business benefit is clear, with socially driven brands outperforming ones that aren’t, 91% of millennials saying they’d switch to a purpose-driven product over a competitor, and millennials (who will make up 75% of the workforce by 2025) looking for socially responsible employers. Bigger than that, it’s just a better way to be as a business.

To be clear on what I think ‘purpose’ is. It’s the reason for being, beyond profit. It’s how, as a business, you act as a force for good. It’s not just running your business ethically, it’s the north star (or as Beth Pope better articulated on the panel yesterday, the catalyst for change) that drives your whole organisation from the inside, out. It spans the nuts and bolts of how you do business (operations), how you run your business (culture) and how you are a positive force in the outside world (brand). Critically, it’s not just the latter.

Read more “Can we afford purpose in a recession?”

11
Nov
Chloe Roberts

Believe in Better: Insight and inspiration from industry leaders

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Recently we spoke to Justine Lago, Director and Executive Coach at Onion HR. Justine has been involved in operational leadership management and development for the last 20 years, having worked in senior operational management positions, human resources and consulting.

In this episode we discuss what good leadership looks like during challenging times, and which attributes have helped organisations grow during this time. We also asked Justine what qualities leaders will need to have in the future, and as businesses respond to new lockdown measures – and many teams continue to work from home – how do companies build a supportive culture to ensure resilience and keep motivation up?

Watch this space for future episodes of Believe in Better with more inspiring thought leaders from our network.

To learn more about Stand Agency, work with or collaborate with us, please email ask@standagency.com. Follow us on Twitter @standsays

05
Oct
Jevan Watson

Get back to work if you can… but don’t

Posted by Jevan WatsonTagged , , ,

For the better part of six months everyone who could work from home has had to accept the new norm, glued to their computers, Zoom meetings galore and the somewhat challenging task of trying to find a viable space to work in an unusually congested home.

For many it was difficult to adjust at first, but a necessity to crack on, combined with the opportunity to avoid the daily commute has resulted in a certain affinity to working from home on a more regular basis.

Some companies such as Twitter have embraced flexible working after deciding that having an office space is nothing more than an unnecessary overhead. But as measures began to ease and the government called for people to get back to work, many companies were planning their return to office life… until very recently.

Read more “Get back to work if you can… but don’t”

22
May
Cait Dacey

Pitching to media during a global pandemic

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The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?

Read more “Pitching to media during a global pandemic”

28
Apr
Francesca Rivett-Carnac

Lessons from Remote Working #4 – Embracing vulnerability

Posted by Francesca Rivett-CarnacTagged , , , , ,

It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory.

After five weeks in lockdown, the surprise appearance of small children in business video conferences now feels completely normal. People’s pets regularly grace my screen. I’ve seen piles of washing-up in my colleagues’ kitchens, and they’ve seen mine.

Read more “Lessons from Remote Working #4 – Embracing vulnerability”

27
Mar
Lucy Chapple

Strength in weakness – Leadership lessons from Jacinda Ardern

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In the wake of the worst mass murder in New Zealand’s history, Prime Minister Jacinda Ardern received a call from US President Donald Trump. After sharing his condolences, President Trump asked if there was any help the United States could provide. Prime Minister Ardern had a simple request for the commander in chief – ‘sympathy and love, for all Muslim communities’.

It’s been nearly two weeks since 50 New Zealanders were murdered in Mosques in central Christchurch, and the style and substance of Prime Minister Ardern’s response to the violence continues to make headlines around the world.

Read more “Strength in weakness – Leadership lessons from Jacinda Ardern”