14
Dec
Lucy Chapple

Slogan fatigue is diluting the government’s vital message

Posted by Lucy ChappleTagged , , ,

The Scottish government recently launched a new campaign – based on the FACTS acronym – to help curb the spread of Covid.

However, a poll for The Sunday Post has revealed 51% of 16 to 24-year-olds don’t know what any of the letters stands for and 81% are unable to name all five key messages, which, in case you were wondering, are; Face coverings in enclosed spaces; Avoid crowded places; Clean your hands regularly; Two-metre distancing; Self-isolate and book a test if you have symptoms.

Any good pub quiz includes an acronym round. This is because recalling the words behind common acronyms is notoriously hard to do. It’s perhaps surprising then that the Scottish Government chose a wordy five letter acronym to deliver what should be a relatively simple message to a highly engaged public about how to stay safe during the pandemic. Whilst not knowing what ‘NASA’ stands for could lose you points at a pub quiz, the public not grasping the meaning behind ‘FACTS’ is a significant failing with serious consequences.

Read more “Slogan fatigue is diluting the government’s vital message”