Here are some of our latest obsessions, successes and joys.

30
Aug
Kerri Fitzpatrick

Grape ideas come to those who create

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Inspired by our participation in The Creative Shootout recently, we decided to host our very own quick-pitch moment. The official competition sees different PR/creative agencies respond to a business brief in quickfire time (4 hours) and present their winning idea within a 10-minute presentation.

For Stand Agency’s shootout we invited exciting up-and-coming wine brand Urban Foxes to give us a brief. The boutique English wine brand was founded in 2015 by two women (Collette O’Leary and Rebecca Coates) who had a love for the countryside and a collective interest in the ‘virtual’ winery trend in California that they’d learnt about in wine school.

The Brief
We were put into six teams and given 90 minutes to come up with a stand-out communications plan that would increase sales and build brand loyalty.

Results
Limited time didn’t limit our creativity. With a strict budget to stretch our thinking, we didn’t wine either.

Presentations were made to a judging panel that consisted of Urban Foxes’ founders Collette O’Leary, Rebecca Coates, Strategy Director at Blackbook London, Simon Collister, and Stand’s very own Digital Director Salonee.

From supper clubs to wedding takeovers, cutting-edge tech to bespoke corks, the creativity flowed…

Could your brand be next? We’re looking forward to our next creative challenge.

09
Aug
Kerri Fitzpatrick

Stand Agency enhances digital offering with new appointment

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Stand Agency has appointed Salonee Gadgil, to the new role of Digital Content Director. Salonee, who previously worked as Content Manager at Creative Review magazine, will work with Stand’s diverse range of clients to expand their digital offering, reach new audiences and nurture communities, as well as build the agency’s content reputation in new sectors.

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