The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?
It’s been a busy month for us here at Stand HQ, but boy do we have some great coverage to show for it. Have a glance at our August best bits here.
May was a month of more cracking client coverage. Here is a roundup of the best bits.
City Year UK
City Year UK research hit the headlines this month as they called for the campaigning parties in June’s election to support apprenticeships and other forms of employee training. This fantastic City A.M. piece came at the beginning of Learning at Work Week, placing City Year UK at the forefront of volunteering opportunities for young people in the UK. City A.M. continued to cover the story the next day as well!
Barnardo’s, which works to transform the lives of vulnerable children and young people, has been working with Stand Agency to support the amplification of its #BelieveinMe campaign.
We love to challenge public perceptions at Stand and that mantra is at the core of our work with our charity clients. Generating national coverage and impressive reach for our social campaigns is a given, but actually seeing the difference that campaign makes to real lives – that’s the true reward.