2020 is looking good. That’s if our first campaign for the Duke of Edinburgh’s Award is anything to go by. We kicked off the new decade securing blanket media coverage and more than 30 national hits for the launch of ‘DofE’s Experience List’ – 25 things teenagers can do to build confidence and resilience.
This week, parliament broke up and MPs started the five-weeklong and gruelling election campaign trail. In an age of 24-hour rolling news and constant social media feeds, the demand for content is high and MPs and others in the public eye face more scrutiny than ever before.
In the wake of the worst mass murder in New Zealand’s history, Prime Minister Jacinda Ardern received a call from US President Donald Trump. After sharing his condolences, President Trump asked if there was any help the United States could provide. Prime Minister Ardern had a simple request for the commander in chief – ‘sympathy and love, for all Muslim communities’.
It’s been nearly two weeks since 50 New Zealanders were murdered in Mosques in central Christchurch, and the style and substance of Prime Minister Ardern’s response to the violence continues to make headlines around the world.
After two successful and award-winning campaigns focused on increasing seating on the high street, the third instalment of Anchor Hanover‘s Standing Up 4 Sitting Down addressed the issue of seating in public spaces more broadly.
US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.
Last week, we welcomed two fourteen year olds to Stand HQ for Take Your Child to Work Day. Bella and Chloe spent their time with us shadowing client teams, participating in brainstorms, and contributing ideas for communications campaigns geared towards young people.
In this blog, Chloe and Bella share their thoughts on how brands and not for profits can effectively communicate with them in a way that feels authentic.