09
Feb
Eryl Bradley

Believe in Better: Insight and inspiration from industry leaders

Posted by Eryl BradleyTagged , , , ,

According to a recent report by the thinktank, Ember, the UK’s renewable electricity outpaced its fossil fuel generation for the first time in 2020 and could remain the largest source of electricity in the future. It’s big news for the sector because although renewable energy has overtaken fossil fuels during the summer months before, 2020 was the first time that renewables were the main source of the UK’s electricity over a year.

As a business that contributes to the transition to a green energy system, our client Zenobe Energy, a leading owner and operator of battery storage, is very much part of this change. Its unique offering helps bring renewable energy onto the grid and is accelerating the rollout of electric buses and fleets across the UK.

For the fifth episode in our Believe in Better series, we spoke to Steven Meersman, Zenobe Energy’s co-founder, about why battery storage is important in the transition to renewable energy, what the UK needs to do to transition to a green energy system in 2021 and beyond, and what ‘better’ looks like for the industry.

Watch this space for future episodes of Believe in Better with more inspiring thought leaders from our network.

Check out our previous episodes, which include:

Justine Lago, Director and Executive Coach of Onion HR

Matt Griffiths, CEO of Youth Music

Leonor Stjepic, CEO of Montessori Group

Steve Swayne, Chair of the Institute for Turnaround

To learn more about Stand Agency, work with or collaborate with us, please email ask@standagency.com. Follow us on Twitter @standsays

05
Feb
Tani Fatuga

Race Equality Week – Why representation matters

Posted by Tani FatugaTagged , , , ,

For the first time in history, the 1st – 7th of February 2021 is being observed as Race Equality Week, here in the UK. A time where organisations and individuals across the UK, unite to address Race in the workplace.

The events of 2020, more specifically the Black Lives Matter movement, coupled with the disproportionate impact of COVID on ethnic minority communities, have intensified public consciousness of race inequality yet, black representation at the top of FTSE 100 companies is at a whopping zero.

The main aim of this initiative is to create a different environment for race relations and improve racial equality in the workplace. One that builds a permanent bridge between decision making and our lived experience.

As we near the end of the first Race Equality Week, I wanted to take the opportunity to reflect on my own personal experiences of working in the PR and communications industry as a young black woman, and my personal perspective on the industry’s progress to date towards achieving diversity and inclusion.

Representation of black PR professionals has increased over the last few years, however there is still much more that can be done to remove racial barriers in the industry and attract more ethnic minority talent.

After securing my first role, I learnt very quickly that as a young black woman, I had to adopt a work personality to survive in the workplace, as there were not many individuals who I could identify with. I have always appreciated the importance of networking, but I found myself looking for networking events specifically for ethnic minorities, to boost my chances of meeting other black PR professionals in senior leadership positions.

Read more “Race Equality Week – Why representation matters”

11
Jan
Grace French

We Believe that ‘Better’ is on the horizon – so we’re helping brands get there

Posted by Grace FrenchTagged , , , , ,

Why we’re joining forces with LONDON Advertising and Pimento to offer reduced fees for new clients in January.

As the reality of lockdown 3.0 sets in, and with conversations already taking place about it being extended ‘til Easter, it can be all too easy to feel gloomy about 2021. Wasn’t it meant to be ‘better’ than 2020?

The sense of unease amongst individuals and businesses is all too understandable. But with vaccines being rolled out, ‘better’ is coming – and in the meantime we as a nation we must strive to come out of January with an energy and optimism to see us through the coming months.

In a year of lockdown and decreased interaction, communication has proven itself to be a lifeline for many. Relationships between many brands and their consumers have been cemented or shattered in a tense landscape.

Over the next few months, we will see more brands examining their positioning and their purpose, the changes they want to make happen, and how this fits into a post-Covid world. With a collective sense that there are lessons to be learnt from the pandemic – both positive and negative – this time of introspection is critical, and will lay the groundwork for more meaningful comms going forward.

Read more “We Believe that ‘Better’ is on the horizon – so we’re helping brands get there”

21
Dec
Eryl Bradley

The future of communications: insight, strategy and results

Posted by Eryl BradleyTagged , , , , , ,

Anyone who knows us well will know that Stand’s work is built on insight, strategy and results: these are the three pillars of our success.

Think of them as the before, during and after of a campaign or project.

Before we begin working with a client, we like to understand them, and what their audience needs and expects from them. This is so we can ensure nothing we say falls on deaf ears, and our work is always grounded in knowledge of the sector.

During any communications work we carry out, we are guided by an end goal. This is some sort of tangible outcome which helps define exactly what success looks like; this could be trying to redefine how we view life post-retirement or educating the public about the signs of a rare heart condition. Everything we do is based on an airtight strategy that works to get clients where they want to be.

And, as a result of these two things, we like to think we get results that matter – whether that’s one in-depth piece of coverage in the right publication, or a social media campaign that reached 50 of the right people. It’s been reassuring to see more clients interested in these tangible and meaningful results, and less wowed by vanity metrics; a trend we hope continues.

In a year where just getting through is something we all deserve a pat on the back for, we’ve had some interesting and exciting projects that show how, in the world of communications, some things will never be the same post-Covid. Here’s a few examples relating to a client I’ve worked on this year, the Grounds Management Association.

Read more “The future of communications: insight, strategy and results”

14
Dec
Lucy Chapple

Slogan fatigue is diluting the government’s vital message

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The Scottish government recently launched a new campaign – based on the FACTS acronym – to help curb the spread of Covid.

However, a poll for The Sunday Post has revealed 51% of 16 to 24-year-olds don’t know what any of the letters stands for and 81% are unable to name all five key messages, which, in case you were wondering, are; Face coverings in enclosed spaces; Avoid crowded places; Clean your hands regularly; Two-metre distancing; Self-isolate and book a test if you have symptoms.

Any good pub quiz includes an acronym round. This is because recalling the words behind common acronyms is notoriously hard to do. It’s perhaps surprising then that the Scottish Government chose a wordy five letter acronym to deliver what should be a relatively simple message to a highly engaged public about how to stay safe during the pandemic. Whilst not knowing what ‘NASA’ stands for could lose you points at a pub quiz, the public not grasping the meaning behind ‘FACTS’ is a significant failing with serious consequences.

Read more “Slogan fatigue is diluting the government’s vital message”

11
Nov
Chloe Roberts

Believe in Better: Insight and inspiration from industry leaders

Posted by Chloe RobertsTagged , , , , ,

Recently we spoke to Justine Lago, Director and Executive Coach at Onion HR. Justine has been involved in operational leadership management and development for the last 20 years, having worked in senior operational management positions, human resources and consulting.

In this episode we discuss what good leadership looks like during challenging times, and which attributes have helped organisations grow during this time. We also asked Justine what qualities leaders will need to have in the future, and as businesses respond to new lockdown measures – and many teams continue to work from home – how do companies build a supportive culture to ensure resilience and keep motivation up?

Watch this space for future episodes of Believe in Better with more inspiring thought leaders from our network.

To learn more about Stand Agency, work with or collaborate with us, please email ask@standagency.com. Follow us on Twitter @standsays

24
Jun
Faith McKellow

What will life be like for working parents after Covid-19?

Posted by Faith McKellowTagged , , , , , ,

The new four part docuseries ‘Hillary’ airing on Sky this month, is a four-hour ramble through the career of one of the most famous women in the world, Hillary Clinton.

In episode two we revisited the intense fallout from Clinton’s flippant response to a question about the depth of her involvement in her husband’s first presidential campaign, in the early 90s. ‘I suppose I could have stayed home and baked cookies and had teas, but what I decided to do was fulfil my profession’ she famously quipped.

Read more “What will life be like for working parents after Covid-19?”

19
Jun
Chloe Roberts

Backing small business in a time of crisis

Posted by Chloe RobertsTagged , , , , ,

Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s was led by Lucy Chapple, our head of client strategy, who’s topic of choice was supporting small business.

Read more “Backing small business in a time of crisis”

22
May
Cait Dacey

Pitching to media during a global pandemic

Posted by Cait DaceyTagged , , , , , ,

The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?

Read more “Pitching to media during a global pandemic”

28
Apr
Francesca Rivett-Carnac

Lessons from Remote Working #4 – Embracing vulnerability

Posted by Francesca Rivett-CarnacTagged , , , , ,

It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory.

After five weeks in lockdown, the surprise appearance of small children in business video conferences now feels completely normal. People’s pets regularly grace my screen. I’ve seen piles of washing-up in my colleagues’ kitchens, and they’ve seen mine.

Read more “Lessons from Remote Working #4 – Embracing vulnerability”