24
Jun
Faith McKellow

What will life be like for working parents after Covid-19?

Posted by Faith McKellowTagged , , , , , ,

The new four part docuseries ‘Hillary’ airing on Sky this month, is a four-hour ramble through the career of one of the most famous women in the world, Hillary Clinton.

In episode two we revisited the intense fallout from Clinton’s flippant response to a question about the depth of her involvement in her husband’s first presidential campaign, in the early 90s. ‘I suppose I could have stayed home and baked cookies and had teas, but what I decided to do was fulfil my profession’ she famously quipped.

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19
Jun
Chloe Roberts

Backing small business in a time of crisis

Posted by Chloe RobertsTagged , , , , ,

Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s was led by Lucy Chapple, our head of client strategy, who’s topic of choice was supporting small business.

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22
May
Cait Dacey

Pitching to media during a global pandemic

Posted by Cait DaceyTagged , , , , , ,

The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling in these areas, it’s still important that agencies deliver outstanding results when it comes to coverage. Getting news in the paper, online and on the TV and radio may be harder on some days than others, but once you understand what makes a story, and you push your team in that direction, coverage should follow – right?

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28
Apr
Francesca Rivett-Carnac

Lessons from Remote Working #4 – Embracing vulnerability

Posted by Francesca Rivett-CarnacTagged , , , , ,

It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory.

After five weeks in lockdown, the surprise appearance of small children in business video conferences now feels completely normal. People’s pets regularly grace my screen. I’ve seen piles of washing-up in my colleagues’ kitchens, and they’ve seen mine.

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27
Mar
Lucy Chapple

Strength in weakness – Leadership lessons from Jacinda Ardern

Posted by Lucy ChappleTagged , ,

In the wake of the worst mass murder in New Zealand’s history, Prime Minister Jacinda Ardern received a call from US President Donald Trump. After sharing his condolences, President Trump asked if there was any help the United States could provide. Prime Minister Ardern had a simple request for the commander in chief – ‘sympathy and love, for all Muslim communities’.

It’s been nearly two weeks since 50 New Zealanders were murdered in Mosques in central Christchurch, and the style and substance of Prime Minister Ardern’s response to the violence continues to make headlines around the world.

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24
Aug
Amelia Putt

#literallyperfect: AI influencers, to aspire or not to aspire?

Posted by Amelia PuttTagged , , , ,

US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.

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27
Jun
Lucy Chapple

Communication Tips from Generation Z

Posted by Lucy ChappleTagged , , , ,

Last week, we welcomed two fourteen year olds to Stand HQ for Take Your Child to Work Day. Bella and Chloe spent their time with us shadowing client teams, participating in brainstorms, and contributing ideas for communications campaigns geared towards young people.

In this blog, Chloe and Bella share their thoughts on how brands and not for profits can effectively communicate with them in a way that feels authentic.

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