I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.
Christmas, like charity, begins at home. Well, it does for me and countless millions who anticipate the moment the Christmas TV ads go on air. Once they’ve premiered, it’s non-stop tinsel and turkey all the way to January.
These festive offerings are pored over by TV critics and social commentators alike, keen to offer meaningful interpretations on the narratives. The ads have a profound impact on the national mood and set the tone for the festive season in a way that can’t be underestimated.