Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of social media.

Read more “Should we celebrate, or be cynical, about brands getting political?”

Like Christmas, Valentine’s Day, Easter, and Father’s Day, International Women’s Day has become an annual calendar event that brands love to get behind.

Is this ok? It’s debatable. But there’s no denying it’s the world – and industry – we live in.

It’s to be accepted as long as, sitting alongside each company’s pretty Instagram post and PR stunt, are meaningful measures to facilitate gender equality.

Read more “The brands jumping on International Women’s Day 2017”