Women’s Prize for Fiction

We highlighted the power of female voices and that books written by women, are for everyone

The Challenge 

Make the Women’s Prize for Fiction more relevant to a contemporary audience by exploring its richness, diversity and the power of female storytelling. Women's Prize for Fiction believes in championing voices on a global stage and inspiring more people to read, write and enjoy undiscovered women writers.

Our Approach 

Our insight work resulted in a new strategic objective - showing readers that books written by women, are for everyone. The announcement of the Prize’s new charitable status was an opportunity to develop the Prize’s vision, message and narrative and broaden engagement. We established a reactive press office to take the Women’s Prize into new media spaces, and beyond the literary pages.  Our core messages communicated the Prize’s status but also focused on highlighting the role and power of women’s voices.  

We managed the 2019 and 2020 Prize cycle; working to amplify the coverage around the longlist, shortlist and winner announcement and celebrating the Prize’s 25th anniversary.

The Results 

During the 2020 Prize cycle we pro-actively secured 1501 pieces of press coverage across national, broadcast, regional, consumer, international and trade press, reaching entirely different audiences including: The Times, BBC News, Daily Mail, Oprah Magazine, Vogue, The Guardian, Good Housekeeping, Stylist, Refinery29 and Sky News.

Stand are professional, efficient and creative in their approach to media management and their strong relationships with journalists have really benefited the Women’s Prize. They’ve also helped to crystallise our vision and mission as an organisation and even came up with the brilliant strapline ‘Written by women. For everyone” which we now use on our website and press releases.