We’re helping a small charity punch well above its weight

The challenge

Contact the Elderly believes in combatting loneliness and isolation amongst older people in the UK, which we've been helping them with for over three years. We carved out a space for the charity to ‘own’ what sets it apart in a noisy and competitive landscape.

Our approach
The problem of loneliness in older people is well documented - we shifted the conversation from endless commentary about the problem to a more positive look at the solutions. Through a mixture of proactive press office and campaigns we demonstrated Contact the Elderly’s proven solution to loneliness needed support in order to reach more people; give your time (volunteer), spread the word (refer), and give funds (donate). All our work was designed to create the right environment for these asks to land.

The results
Contact was selected for The Times Christmas appeal leading to five pieces of in-depth coverage. Our #powerofcontact campaign secured wall to wall coverage including ITN, Sky News, BBC Radio 5 Live, The Independent, Daily Express, Mail Online and twenty regional hits. We secured celebrity support from Graham Norton, Jon Snow, Sara Cox, and Sherlock’s Louise Brealey. The campaign generated £500,000+ income from corporate partnerships and individual giving

 

It has been a real pleasure working with the team at Stand Agency over the last 18 months. During this time they have been hugely supportive and proactive in seeking relevant media opportunities . Through a successful national campaign, the team have worked hard to help raise the charity’s profile in time for its Golden Jubilee year. The account managers at Stand are enthusiastic and committed to Contact the Elderly’s cause, and have built a great rapport with staff and case studies, making sure the charity’s values are at the heart of all communications.

Isabel Inman

Communications Manager, Contact the Elderly