We got book lovers and non-readers to share the power of reading on World Book Night

The challenge

To make World Book Night a national conversation and get brilliant books into the hands of people who don’t read regularly. The Reading Agency believes that reading is for everyone – and that it has the power to tackle some of life’s biggest challenges.

Our approach

We developed a relatable, headline-grabbing story, that delved into our nation’s reading habits. In 2018, we coined the phrase ‘book block’ as we revealed that 35 million people in the UK get stuck reading books that they’re not enjoying. We called on Brits to ditch the burdensome books and see reading as a pleasure, not a chore.

The results
World Book Night 2018 was a resounding success with 205 pieces of coverage. We successfully got The Reading Agency beyond arts and books pages. Some of the highlights included Radio 4’s You and Yours, The Telegraph, a feature on ‘book block’ in The Guardian’s G2, an opinion piece in The Times, and an in-depth feature in The Evening Standard.

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“We were delighted with World Book Night this year. It’s challenging to gain press coverage for a programme that takes place every year but Stand finds the angles that not only appeal to media but also fit perfectly with The Reading Agency’s ethos and goal to make reading accessible to everyone. The story really generated conversation about the power of reading and, by doing so, raised awareness of the importance of the work we do.”

Samantha Cox

Communications Manager, The Reading Agency