We got book lovers and non-readers to share the power of reading on World Book Night
To make World Book Night a national conversation and get brilliant books into the hands of people who don’t read regularly. The Reading Agency believes that reading is for everyone – and that it has the power to tackle some of life’s biggest challenges.
We developed a relatable, headline-grabbing story, that delved into our nation’s reading habits. In 2018, we coined the phrase ‘book block’ as we revealed that 35 million people in the UK get stuck reading books that they’re not enjoying. We called on Brits to ditch the burdensome books and see reading as a pleasure, not a chore.
World Book Night 2018 was a resounding success with 205 pieces of coverage. We successfully got The Reading Agency beyond arts and books pages. Some of the highlights included Radio 4’s You and Yours, The Telegraph, a feature on ‘book block’ in The Guardian’s G2, an opinion piece in The Times, and an in-depth feature in The Evening Standard.