Challenge

The Montessori Group, one of the world’s leading Montessori organisations, wanted to increase its profile, establish itself as a leading player in the education sector, and reclaim what a child-led Montessori education really means and stands for.

Approach

Through integrated press office, campaigns, digital and social activity, and stakeholder relations, we've positioned The Montessori Group as a trusted expert in the early years space, always championing what's best for children, educators, and parents. With a timely demonstration of support and a solid understanding of the issues impacting teachers and parents, we're building brand relevance, saliency, and trust among the right audiences.

Results

In less than a year, we've increased web traffic to the Montessori Network by 121%, grown organic search traffic by 236%, and contributed to 400 additional sign ups to the Montessori Network, a resource hub for parents and practitioners.

Increasing The Montessori Group's media presence, we've secured 91 pieces of coverage in key national, trade, regional, and consumer titles, reaching more than 350 million people. A series of media briefings has also positioned The Montessori Group's spokespeople as experts in the sector so, when it comes to issues impacting early years, they are front of mind for journalists.

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