The challenge

Sandaire, the UK’s first multi-family office, believes in balancing purpose with profit and supporting its client families to harness their wealth for good. Our challenge was to position Sandaire as a purpose-driven industry pioneer.

Our approach
We set out to position Sandaire as a thought leader with an increasing focus on purpose, and raise its profile among industry peers and high net worth individuals.

To achieve this we focused on educating the nation on the value of family offices and on the nuances that come with finding a purpose to wealth.

Media outreach focused on national, luxury and wealth press and included an ongoing programme of 1-2-1 media briefings, rapid response commentary to economic events, and high-quality thought leadership on key topics such as purpose, ESG, and the complex family dynamics of navigating wealth.

We secured 35+ media briefings with top tier publications for Sandaire’s experts, as well as a series of roundtable discussions on issues such as intergenerational wealth transfer and philanthropy.

Our highly targeted and tailored outreach has secured 150+ pieces of press coverage for Sandaire, from national broadsheets including The Times and Financial Times, to specialist titles including Private Banker International, Citywire Wealth Manager and City Wealth.