We helped FlorismartUK to blossom in a conversation about British flowers

The challenge

To put FlorismartUK on the map for UK consumers, spread the organisation’s reputation as a trusted floristry expert and encourage the nation to support local independent florists.

Our approach

We used one of the most important calendar moments for independent florists – Valentine’s Day – as an opportunity to position FlorismartUK florists as the go-to providers of quality, long-lasting bouquets. We conducted research showing that, when it comes to buying flowers for loved ones, we find it difficult to know what to choose. To give consumers a helping hand, we created a quiz for people to discover their partner’s perfect flower match, based on their personality type. Our message was clear: by visiting your local florist you’ll receive expert help.

The results
A fun and shareable piece of content which was picked up by Mail Online, reaching a staggering 16 million readers. We also secured coverage in Country Living and Yahoo! Lifestyle.