Here are some of our latest obsessions, successes and joys.
Like Christmas, Valentine’s Day, Easter, and Father’s Day, International Women’s Day has become an annual calendar event that brands love to get behind.
Is this ok? It’s debatable. But there’s no denying it’s the world – and industry – we live in.
It’s to be accepted as long as, sitting alongside each company’s pretty Instagram post and PR stunt, are meaningful measures to facilitate gender equality.
Read more “The brands jumping on International Women’s Day 2017”
After an amazing start to the year, February has proved to be another successful month full of #CrackingClientCoverage and other exciting projects! Here are some of our favourite bits.
moneycorp
It’s been a busy month on the moneycorp account and one area we’ve seen particular success is on Twitter. In February, we achieved a record 450 new followers in just the one month. With a much more hands-on approach to this social platform in 2017 we are seeing incredible results already – December saw 113 new followers, whereas January received 295, and last month we were heading towards 500! With a winning combination of travel inspiration and engaging news stories, we are excited to keep up this pace on moneycorp’s social media in March.
When it comes to the UK’s economic outlook – very much like the referendum itself – there exists two polarised schools of thought. The first sees the UK currently hanging by its fingernails from the edge of an EU-shaped cliff, awaiting an inevitable self-imposed fall in to the black abyss below. The second, far more optimistic view, is of a fresh new world of independence, full of free trade deals and hearty Britishness.
Read more “Still confused on Brexit? Join the crowd”
At Sunday’s Oscars, La La Land was mistakenly called out for best picture, when the real winner was Moonlight. Awkward chaos ensued. All live for us to watch, tweet, share and have a laugh at. The Oscars blunder was not meant to happen, and as one La La Land Producer declared mid speech, “it was not a joke”.
Read more “Oscar’s envelope blunder: PRs – keep on your toes, it’s vital”
Ovarian Cancer Action has appointed Stand Agency to kick-start Ovarian Cancer Awareness Month in March.
The agency has been briefed to raise awareness of the symptoms of ovarian cancer and encourage women to take action and get checked.
Read more “Press Release: Ovarian Cancer Action chooses Stand Agency”
Since we started working with The Reading Agency last year, one message has really stuck in my mind.
“We should be encouraged to read in a way that feels right for us”
Reading in a way that feels right for us. Not right for our school teachers, or well-meaning parents, friends or the people we follow on Instagram. For some, that might be a newspaper. For others, it might be a comic, a short story, or the biography of a sports star. A few might choose to read War and Peace, but I wonder how many of us have struggled on with a book because we’ve believed without question that it’s the ‘right’ thing to read?
Our Standing Up 4 Sitting Down campaign, developed and delivered in partnership with Anchor has been shortlisted for two awards:
Best Use of Research: Using in-depth and innovative research to inform a PR campaign
Media Relations Campaign of the Year: Exceptional results and coverage for a media relations campaign
Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.
Stand Agency has been appointed by The British Tomato Growers’ Association to help get consumers buying more British tomatoes.
The Association, which represents 90% of British commercial tomato growers, has tasked Stand Agency to get people talking about tomatoes, to raise awareness of the flavour, health, environmental and economic benefits of eating UK grown fresh produce.
Mental health and partying are not two things that traditionally go together, but last week party pros Percolate and East London rave venue Oval Space hosted a fundraiser for the mental health charity Mind. The aim was to open up a conversation, identify key issues and raise the profile of mental health in the music industry.
Starting as we mean to go on, Stand kicked off 2017 with some #CrackingClientCoverage! Our approach to beating the January blues (and dry January), worked for us, and our clients.
City Year UK
A brilliant piece of coverage for City Year UK on Good Morning Britain following a visit to a partner school from Sir Trevor McDonald.