This week Stand Agency joined a community of PR agencies and individuals across the world who practice Impact Relations – a fast-growing communications discipline that supports the work of pioneering businesses and organisations who are driven by purpose as well as profit.
Not for a long time (ever?) has there been a better time to get traction behind a campaign tackling climate change. The recent hype has led to a renewed interest in the topic and a building sense of urgency. The environment is officially trending.
I was recently a guest on the PRCA Podcast, aptly named PRcast and hosted by the very lovely Isobel Arrowsmith and Harry Gardiner.
“Cash only”. It’s a sign I’ve seen plenty of times, and it’s been met with frustration. Finding actual cash in my purse these days is becoming more and more of a rarity.
When the fate of 1 and 2p coins was momentarily thrown into doubt the other week, I felt certain that we were on our way to a cashless society. The news came alongside an announcement that a branch of Sainsburys in London had taken the decision to remove all tills in its refurb (80% of transactions in their store were now cashless), free ATMs were reported to be in decline and RBS became the first to offer card payment by fingerprint.
The revenue generated through social media advertising spend in the UK is expected to grow by 12% a year. No surprise given the past 10 years development; both in the platforms themselves and how people use them.
Last week’s Euro 2020 qualifier game between England v Montenegro had racial discrimination front and centre. Personally, the most depressing part, was that the abuse from the Montenegrins towards several England players didn’t surprise or shock me. In fact, this abusive behaviour gave me multiple flashbacks of matches with poor treatment of players, at both international and national grounds. So if it’s happening so often, why haven’t we seen a behaviour change – not just from fans, but from clubs and football associations too?
In the wake of the worst mass murder in New Zealand’s history, Prime Minister Jacinda Ardern received a call from US President Donald Trump. After sharing his condolences, President Trump asked if there was any help the United States could provide. Prime Minister Ardern had a simple request for the commander in chief – ‘sympathy and love, for all Muslim communities’.
It’s been nearly two weeks since 50 New Zealanders were murdered in Mosques in central Christchurch, and the style and substance of Prime Minister Ardern’s response to the violence continues to make headlines around the world.
Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of social media.
Stand Agency has been hired by the heart muscle charity, Cardiomyopathy UK, to work on a series of campaigns during 2019 as the organisation celebrates its 30th year.
Stand Agency will be working with the charity to drive awareness and correct perceptions of the serious but little-known heart condition, cardiomyopathy, and to increase support for the charity’s vital work to support those living with the condition.