US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer that has garnered 1.3 million followers on Instagram.
Read more “#literallyperfect: AI influencers, to aspire or not to aspire?”
As champions for older people’s legal rights, Solicitors for the Elderly (SFE) wanted to make the UK aware that, although many of us are living longer, healthier lives, more of us are facing conditions like dementia that may one day limit our own decision-making abilities. Most importantly, many of us are facing these conditions without the necessary plans in place, meaning highly personal decisions are often left in the hands of strangers. Read more “Our latest campaigns: Starting the conversation that no one wants to have”
Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.
To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?
Read more “Breaking the taboo with the launch of a new helpline”
I’d totally forgot that I met Gareth Southgate about 20 years ago. I had entered a competition whilst at university to win some new football kit for the girls’ footy team. We won the kit and off we trotted to meet Gareth and also hold the FA Cup trophy.
Starbucks announced yesterday that it will introduce a ‘latte levy’ of 5p per paper coffee cup to discourage single-use paper cups. The titan of high-street coffee stores has recently received negative PR for the high sugar content of its drinks, as well as accusations of tax avoidance and fallout from a racism scandal in the US. Taking a lead on sustainability may be a good chance for Starbucks to bolster its forward-thinking credentials.
Read more ““Never too latte to make a difference?” – Stand’s thoughts on Starbucks’ 5p charge”
It’s always an exciting day at Stand HQ when we’re announced as finalists for an award. This week, we’re celebrating our Standing Up 4 Sitting Down campaign with Anchor Trust being shortlisted for the inaugural Campaigns for Good Awards.
Read more “Celebrating a nomination and a brand new industry award”
Last week, we welcomed two fourteen year olds to Stand HQ for Take Your Child to Work Day. Bella and Chloe spent their time with us shadowing client teams, participating in brainstorms, and contributing ideas for communications campaigns geared towards young people.
In this blog, Chloe and Bella share their thoughts on how brands and not for profits can effectively communicate with them in a way that feels authentic.
Everyone loves a good news story and last month we got a great one when best-selling author Jojo Moyes rescued The Reading Agency’s adult literacy scheme from collapse after it lost funding.
When we first heard the news, we knew it would be a brilliant opportunity to get some first-class coverage about the wonderful work that The Reading Agency does and, more importantly, to raise awareness about the fundraising struggles that charities face.
Read more “Quick Reads – A good news story with an important message”
At the Making London conference last week, I pondered why the acid test for a great idea is that everyone ‘gets it’ immediately.
Read more “Work, work, work: Why even great ideas don’t just ‘fly’”
After the success of World Book Night 2017, it was no small feat to pull off an even bigger and better campaign in 2018. Fortunately, Stand were up to the challenge and delivered another smashing campaign that resulted in 199 pieces of coverage and delivered an important objective – to open up the conversation on the ‘right’ way to read.