“FAKE NEWS”. Trump said it, Labour said it, young people say it, even your Gran’s probably said it. But the advent of fake news is more than a flyaway comment and a defence used by politicians.
I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.
This week, parliament broke up and MPs started the five-weeklong and gruelling election campaign trail. In an age of 24-hour rolling news and constant social media feeds, the demand for content is high and MPs and others in the public eye face more scrutiny than ever before.
The EU referendum happened in 2016, that’s almost four years of Brexit coverage. A journalist referred to ‘Brexistential ennui’ two years ago; this might have just caught on. Sky News has just launched a Brexit-free channel. For five hours a night, the temporary pop-up channel will run news, whilst excluding perhaps one of the most newsworthy developments in modern British history. A head at Sky News said the public had grown ‘weary’ or bored of Brexit, and he felt that there was a feeling it was ‘suffocating other news’.
Stand Agency has taken on a pro-bono brief from eXXpedition, a not-for-profit organisation that runs pioneering all-female sailing research expeditions investigating the causes of and solutions to ocean plastic pollution. We couldn’t be prouder to be working with the inspirational team to promote the departure of their latest venture and most ambitious yet, eXXpedition Round the World voyage.
Inspired by our participation in The Creative Shootout recently, we decided to host our very own quick-pitch moment. The official competition sees different PR/creative agencies respond to a business brief in quickfire time (4 hours) and present their winning idea within a 10-minute presentation.
Stand Agency’s Managing Director and Co-Founder Laura Oliphant was recently interviewed by communications platform Cision, as part of their 60 second interview segment.
Stand Agency has appointed Salonee Gadgil, to the new role of Digital Content Director. Salonee, who previously worked as Content Manager at Creative Review magazine, will work with Stand’s diverse range of clients to expand their digital offering, reach new audiences and nurture communities, as well as build the agency’s content reputation in new sectors.
Stand Agency has been hired by the Institute of Groundsmanship (IOG), to help them give grassroots sport a boost.
The campaign will highlight how important the ground under our feet is when it comes to increasing participation in sports like football, rugby and cricket. The three-year communications programme will demonstrate the vital role that groundstaff play in keeping turf in top condition, raising the profile of the sector at the same time.
Stand Agency has been appointed by the Engineering Development Trust. EDT is a charity that works to enhance experiences for young people within STE(A)M (science, technology, engineering, arts and mathematics) through the Industrial Cadets programme. By working with education, employers and partners, Industrial Cadets creates a talent pipeline and a future skilled workforce, whilst helping young people to develop the skills they need to enter industry with confidence.