13
Feb
Nyree

Good things come in small packages

Posted by Nyree

By Francesca Rivett-Carnac

 

It’s been a busy few weeks at Stand Agency, which is why we’ve been a bit quiet on the blog front. Amid book awards, national media briefings, nationwide tea parties and lots of other exciting stuff that we can’t tell you about quite yet (but hope to soon), we haven’t had a chance to breathe and tell the world what we’ve been up to.

 

We know that as a PR company we should do better, but we’re like lots of businesses that struggle to prioritise communications. With us it’s largely down to time (our clients come first in the PR pecking order!) but with other businesses the problem often goes beyond that.  We’ve noticed that when it comes to communications, lots of potential clients who ask our advice know their PR needs to work harder for them but they don’t know where to begin.

 

And that’s where we come in.

 

We had a bit of a light bulb moment a few weeks ago. As a small business ourselves, we know that signing up to a long-term project or ongoing retainer can feel like a big commitment. When it comes to PR, sometimes what’s needed is a different set of brains. A fresh pair of expert eyes and ears that will tackle your communications challenge, and send you on your merry way to PR perfection.

 

We now offer one-off sessions for businesses and organisations who don’t know exactly what they need from their communications. There’s our Stand Strategy workshop, where we’ll work with you to establish everything you need to write a compelling communications plan. Or if you’re after some creative genius try Stand Brainstorm for some killer ideas for your next campaign. Wondering why your communications activity isn’t having the desired effect? Let our PR doctors come and give you some Stand Surgery. Or if digital communications is still a bit of a mystery, our Stand Digital masterclass will help build your presence and reputation online.

 

We think a problem shared is most definitely a problem halved, and we’re confident that in a session we can help to clarify a client’s thinking and put some steps in place to ensure communications activities have impact and are more effective in the future. It’s all about starting small to think big.

 

And on the subject of starting small, we’re busy creating a little campaign by Stand Agency that will help some of the most exciting small businesses get ahead in their communications.  All will be revealed soon!

22
Jan
Nyree

Stand Agency passes PRCA CMS audit just seven months from launch

Posted by Nyree

Stand Agency has achieved its Communications Management Standard (CMS) – the gold standard of service for the PR industry from the PRCA just seven months after it launched in May 2012.

 

CMS is the internationally recognised industry quality certification system for PR consultancies. The Standard is an assurance to clients that Stand Agency adheres to strict quality standards in management, communication and service delivery.

 

Passing CMS means Stand Agency is now eligible for FAPRA, the PRCA’s free client matching offering service, which is a key part of the Agency’s growth plan.  Stand Agency was given well over the pass mark for their performance in eight, independently examined areas, achieving full marks in sections such as business and financial planning.

 

Francis Ingham, Chief Executive PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 11 countries around the world.”

 

Laura Oliphant, Managing Director Stand Agency says: “Passing the CMS audit so soon after our launch demonstrates that combining agility and creativity of a small agency with attention to detail and processes of a large agency is a great balance. Stand Agency has grown quickly, breaking even within six months through continually building our client base. We were keen to complete the CMS early on to become part of the PRCA’s matching service to help us continue this growth.”

08
Jan
Nyree

Stand Agency’s New Year’s resolutions

Posted by Nyree

By Penny Jones

 

So! It is that time again – an opportunity to reflect on the past year and look ahead to the next; full of good intentions and determination. And we at Stand Agency are no different! Well, maybe we’re a bit different. Why don’t you be the judge of that. Below are our individual and collective resolutions for 2013,  an earnest mixture of achievable goals and hopelessly unrealistic dreams.

Wish us luck! We will keep you updated with our progress…

Start each day with a walk. Having recently been introduced to the fabulous Walkit by Francesca, Penny has decreed that she will no longer endure a minute longer crushed into a tube carriage than is absolutely necessary and will be commuting on foot from now on. Highgate to Kings Cross: 4.2 miles. Great exercise and fresh air a far more appealing way to start the day! (Until it rains…)

Try out some new recipesLaura has launched a Supper Club in a monthly attempt to challenge her mid week catering skills for 8 (as well as drink good wine and gossip)

Abstinence – no more beer for Blair. Well, for a month anyway. Blair is Stand Agency’s sole advocate of the dry January tradition this year, making the rest of us feel a mixture of pity, guilt and – in Penny and Nikki’s case at least – absolute incomprehension as to how or why anyone could even attempt such a feat. Good luck with this one, we look forward to toasting your success on 1st February. With a large beer, of course.

No more Norovirus – poor Rebecca has been struck down by the dreaded bug sweeping the country. Not an ideal way to start the year, we wish her – and anyone else suffering – better.

Diversity in veg. Francesca is determined to eat some different varieties of vegetables this year (rather than her current staple of tomatoes and wilting lettuce) and has some exciting ideas about how to prepare them: mixed with cheese or sprinkled with chilli or submerged in cream or roasted… in fact, she has made this sound so appealing that it may yet be adopted by more of us!

Altruism in business. A collective resolution here: we have been blown away by the support we have received from other small businesses and start-ups since the launch of Stand Agency –

introductions, tips, friendly support… and often from people we had never met before. Big companies have a tendency to be more secretive and less willing to help each other. The small business community is exactly that – a community. We believe that if you help and support other businesses, you never know how they might be able to help you in the future. So this is exactly what we resolve to do!

 Get healthy. Whilst rejecting the idea of completely giving up anything she likes doing, Nikki is on a mission to improve her general fitness and has adopted the cunning approach of hijacking her friends’ more rigid New Year regimes as and when it suits. Getting fit is also a 2013 goal of Blair’s – perhaps a run around Stand Towers at lunch, guys?

Experimenting. Another Stand Agency collective resolution here – this one is all about not being afraid to take risks, and trying different ways of approaching things. We are all committed to an experiment or two in 2013 without being held back by fear of failure. Aren’t we brave?!

New experiences in London. Penny received some great books about exciting things to do in London for Christmas, and is full of inspiration as a result – strangely, quite a few of the activities on her to-do list seem to be based around experiencing pubs. Hmmm….

 Continue the cake. Okay, so it isn’t technically a resolution, and jars somewhat with the ‘get fit’ objectives of some of the team – but Stand Agency simply wouldn’t be the same without its regular injection of baked goods, courtesy of Laura. The Standard was set high early on this year with an exceptional lemon and polenta creation. Keep up the good work!

Yes.  Say yes to more invites, ideas, offers and questions!  Good things happen to those people who put the time in – whether social or professional so let’s see what happens when the people at Stand says “Yes!”…

 

18
Dec
Nyree

Have an outSTANDing Christmas, one and all!

Posted by Nyree

By Nikki Peters

As the most excited member of the Stand Agency team, I have volunteered to write our festive blog. Mulled wine at the ready? Then I will begin…

Last Christmas

This time last year there was no such place as Stand Agency. Our lovely HQ was filled with architects and half of the Stand Agency team had yet to meet. This time of year offers itself up for some reflection and for us, it’s been a heck of a year! There have been big moves, little moves, job moves and sign moves but whatever the distance travelled, we take it in our stride.

Have a happy holiday

The first ever Stand Agency away day signalled more yuletide cheer. We pondered and pondered about where to go to celebrate Christmas and then Laura struck with a wave of genius. Paris. What could be more glamorous and Ab Fab than a day trip to Paris? We climbed the Eiffel Tower, dined on gorgeous fromage and coiffed some lovely vin rouge. The day was – trying hard not to show off – perfect.

Silent night

Christmas is a great time of year for us in PR. No, I’m not talking about the soirees and the champagne.  I recently attended a PRCA event around Christmas crisis communications, which highlighted how PRs can generate coverage for their clients’ gaps during the quieter news period. The newspaper industry doesn’t close its doors for the whole of Christmas, far from it, but there are articles we can place in advance to secure some good news stories for our clients.

 The night before Christmas

Secret Santa, Christmas cards and decorations are all areas which I have taken to with huge seriousness. To me, these are vital. The Stand Agency tree is, of course, up already. Its gareish pink beauty and taxidermy style robin may scare children but to us, this is Christmas. Cards have been signed, sealed and posted with endless sugary drinks to take the taste of envelopes away (my excuse anyway!). Secret Santa will take place on Wednesday and by that stage I may have burst with festive excitement.

Auld lang syne

Any new year’s resolutions at Stand Agency? World domination but 2014. Well we can dream can’t we? We are aiming for more growth, more exciting challenges and more outstanding results for our clients. We will be going into 2013 with great hopes and dreams and we can’t wait to get stuck in to the next chapter. We’re hoping 2013 is prosperous for you too.

Merry Christmas everyone!

12
Nov
Nyree

You take the high road, I’ll take the low road and the media will take a different route altogether

Posted by Nyree

By Blair Grant

As covered in my last blog, I only moved down to London a few months ago and it’s been nothing if not eventful.  The move instilled a new vigour in me, a health-kickp, if you will, and I joined a football team.  Within forty-five minutes of my first game I was off injured, within an hour, I was in an A&E unit, and within four hours, I was told I had broken three bones in my wrist.  The follow-up outpatient appointments saw me fill in overseas visitors’ forms while my passport and driving licence were photocopied (repeatedly), as questions over my employment history and ethnicity from a sceptical receptionist rained down.

As I read the disparaging remarks aimed at the Scottish independence campaign in a three-day old Sunday broadsheet, it got me thinking about being a Scot out of Scotland and the differences in Scottish reporting to that of English.

A lot has happened since as I sit here, the speed of my typing still hampered by the accident.   A momentous agreement was reached between First Minister Alex Salmond and the Prime Minister David Cameron that confirmed the Scottish Parliament’s power to hold a referendum vote would be granted, one in which a Scottish Government press release, stated: “. . .will be respected fully by both governments.’

I was off work for a fortnight due to the injury and as I sat on my bed, devouring strong painkillers and contemplating how I was going to tie my shoelaces, I managed to catch up on my reading of the debate and political fallout.  As I sat down to my water and co-dydramol a particular headline struck me: ‘Hopelessly flawed and never quite what they seem – but leaders cling to referendums for comfort’.  It was a feature in the Independent, arguing that the process will drag on and go nowhere, a piece which nationalists would claim to be typically ‘Londoncentric’.

It was an article all too familiar in those weeks, but the UK national press has had a varied stance on the northern hinterland far beyond the Watford gap and its efforts to ‘escape’ from the union.  Most opinion pieces brought the argument back to Europe in general, with the local elections in Belgium and the continued furor surrounding Catalonian independence a welcome point of comparison.

Another focus was the widespread assumption that the SNP – perhaps justifiably –  had been out-fought by the Prime Minister in agreeing to a single question on independence, excluding the option for devo-max or the much maligned second question.  In the main, publications in Scotland have accepted that Alex Salmond had no choice, while the grin of some of the journalists of their sister publications in England is almost detectable in their articles.  The differences in reporting either side of Hadrian’s Wall has been staggering.

The debate will run and run, one on which I’ll certainly take more than a passing interest in.  I look forward to seeing the tone from publications on both sides of the border as we get closer the 2014 referendum. Let’s hope the pieces are more balanced in tone than the precarious political topic they focus on.

22
Oct
Nyree

PR from classroom to office

Posted by Nyree

By Nikki Peters

I graduated from Leeds Metropolitan University this year having studied PR for four years. Fast forward four months and here we are at Stand HQ debating whether what I learned could prepare me for this. Papers, sell-in, client meetings, press releases, project plans, brainstorms and that’s just before lunch! It got me thinking, “does learning PR in a classroom translate into the real world?”

At 17 I stubbornly told my careers tutor that I did not need a backup choice of university course. I would be doing PR and that was final. So when I packed up all my belongings and filled my 8 by 10 cell (halls of residence) there was not a single doubt in my mind that I was well on my way to becoming a PR guru.

My degree course was a mixture of communications and business for the first three years; with the vital module ‘How to write a press release’ starting and finishing before I had any idea what to do with my perfectly crafted final product. Throughout my course we had the opportunity to work with real clients. This was where the real learning started for me with vital deadlines and a fierce pride in my work.

My final year was a combination of practical work and the dreaded dissertation which seemed to take eternity and fly by at the same time. I persistently moaned that all of this theory was irrelevant and I didn’t need to know that Grunig and Hunt wrote the theory of two-way communication in 1985, thankfully we were lucky to have tutors who were ex or current PRs themselves – they knew the theory was irrelevant but the process of learning was not.

On June 19th this year I met Stand Agency. I started two days later and was initially welcomed as an intern and then as an Account Executive.

As an A-level student I imagined a world of parties, Bollinger at all meetings and the latest laptops. As a university student I pictured lots of shouting, reading newspapers and remembering countless facts. As an Account Executive my day sees very little of the first section, some of the second section but mainly an untold third section. Organisation, conversation, language and a big dollop of (please watch out for the HUGE cliché) fun. No day is the same and every day is slightly mad as Stand HQ, but in the best way. The skills I learnt at Uni have been incredibly useful and, despite my hatred of facts, the process of learning is really what the focus was upon.

So, does a degree in PR prepare you for the real word of a PR agency? No. But nothing will! It did, however, give me some of the vital skills and experiences that I brought to my work.

 

 

22
Oct
Nyree

Stand Agency expands

Posted by Nyree

It is a big day in the Stand office today as we are joined by our sixth member of the team – Penny Jones, a former Account Director at The PR Office. With a background of running professional services PR campaigns, Penny has significant experience within the legal sector and has previously managed accounts for Mishcon de Reya and DLA Piper. She will be bringing her wealth of corporate experience to support us on projects including Dementia UK’s ‘Time for a cuppa?’ campaign, and we are all very excited to welcome her to Stand Agency. Now, that sounds like an excuse to eat some cake…!

10
Oct
Nyree

When Twitter Makes the Difference… And When It Doesn’t

Posted by Nyree

By Rebecca McLeod

I’ve been thinking about this a lot recently. Especially in relation to badgers, but more of that later.

When does Twitter make a difference?  And when does it just make us think we’re making a difference… but in reality distracts us from doing something that really would make a difference.

Bear with me on this one…

Sometimes Twitter is like a comfort blanket.  You surround yourself with like-minded people and seek reassurance in your homogenous views.  You are indignant at the same things and you are happy about the same things.

In essence Twitter can be a big, comfy duvet of views and people just like you. You can wrap yourself in it tightly, like a giant caterpillar, and conveniently forgot that anyone, anywhere disagrees with you (at least in any meaningful way).

When you are in your snuggly Twitter duvet there is no need to change the world.  Look, it’s just fine the way it is. After all, everyone agrees that reducing the time limit for abortion to 12 weeks as per Health Secretary Jeremy Hunt’s ‘announcement’ is just plain wrong.  Look at my Twitter newsfeed… oh wait, that’s just my Twitter newsfeed.

But sometimes Twitter is a petri-dish.   It’s where germs of ideas and movements grow. A trigger for people to take action; to march; to sign a petition; or just to annoy their work colleagues about something that needs to change.

So what’s the difference between Twitter inertia and Twitter change? For me, it’s all about what happens in the real world.

Once you’ve been sucked into the world of Twitter, are permanently glued to your iPhone and take perverse pleasure in piecing together the day’s news stories from other people’s comments on them, it can be hard to remember that not everyone is in love with, or even on, Twitter.

There are still vast swathes of people who can’t be reached directly through social media.  And here, more traditional means (newspapers, television, good old-fashioned leaflets and letters) triumph.

And weirdly enough, that’s when Twitter comes into its own.

Look at @NoMorePage3 ‘s campaign, which asks editor of The Sun, Dominic Mohan, very politely to “drop the bare boobs” from his newspaper.  It started gaining traction and support on Twitter, but moved pretty quickly to mainstream media like Newsnight, This Morning and Glamour Magazine.  It got the support of columnists like The Guardian’s Lucy Mangan and Caitlin Moran.  And as I type the petition is heading towards 50,000 signatures.

The same can be said of the anti-badger cull campaign.  At one point it seemed not an hour would pass without someone asking me to sign on Twitter. And that campaign has now far surpassed the threshold of 100,000 signatures needed for The House of Commons to at least ‘think about’ debating it.  But it wasn’t Twitter on its own that did that.  It was the support of animal charities like the League Against Cruel Sports; celebrities like Brian May; and the wide spread appeal the campaign had in the mainstream press.  After all, which newspaper picture editor can resist the opportunity to print a cute badger pic?

Twitter is a great sounding ground.  A great place to test ideas, swap thinking, listen to others more expert than you and come to a better understanding of a topic.  It’s a great place for a campaign to start and be refined.  But it’s not a great place for a campaign to stay. Not if you want real change.

 

28
Sep
Nyree

12 months – a lifetime or no time at all..?

Posted by Nyree

By Laura Oliphant

Yesterday I sent my 10Q questions to the vault for another year.  Anyone who hasn’t come across this idea should really take a look.  It was developed for Jewish New Year Rosh Hashanah and the idea is that over 10 days you answer a series of questions about your reflections on the past year, and your goals and predictions for the future – on a world and personal level.  You can focus on what you’d like to change, what you would like to do more of, or just an experience that got you thinking.  Once you’ve answered your questions you send them to a secret online vault and a year later – ta- da, they come back to you.

 

I was introduced to 10Qs three or four years ago by an ex colleague (twitter Adam Clyne) and each time I am sent the previous year’s answers I am surprised.  Firstly because I’d forgotten all about them and definitely what I thought a year ago, but also because it seems life can change so little but yet so much in 12 months.

 

On one level, life is just the same.  I (and probably many others) promise to make more time for me, not to shout at your children’s delay tactics for going to bed and do something exciting every week (that was definitely going to fail).  Give or take a bit of tweaking, I’m saying pretty much the same this year.  But then on another level, life can change significantly.  It can ‘turn on a penny’ as the saying goes.

 

In terms of what has changed for me in 12 months, and I guess the reason I am writing this blog, is Stand Agency.  12 months ago, I had taken another role and had stopped thinking about whether I should start my own business.  Then ‘life turned on a penny’ and in May this year, Stand Agency was born.  I couldn’t be happier but I definitely didn’t plan it.  I guess that says to me that opportunities arise and the skill is in spotting, and making the most of them.

 

The changes in the last 12 months definitely encouraged me to more ambitious with my predictions and goals I sent to the 10Q vault.  I set myself some serious challenges because you can achieve an awful lot, even if you’ve not been planning it for months.

 

10Q is an opportunity to Reflect. React. Renew.  But maybe that is something we should do throughout the course of everyday life, not just when we get our responses back from the vault?

 

10
Sep
Nyree

What who you’re FOLLOWING says about you

Posted by Nyree

By Francesca Rivett-Carnac

On Monday we started our week at Stand Agency with a social media session, led by our newest addition to the Stand team, Blair (you may have read his blog a couple of weeks ago A Scot in London: an introduction). Once we’d finished discussing new and novel ways to build brand profiles on Twitter, the conversation turned to our own Twitter profiles and the brands and people we follow. It was insightful, entertaining, and it got me thinking about the way it’s no longer necessary to compartmentalise our personalities and interests into work and non-work.

Looking around the room I saw a top team of PR professionals, united in our drive and energy. We work together each day. We don’t always agree with each other, but collectively we come up with great campaigns and deliver brilliant results for our clients.

But an inspection of our Twitter profiles revealed something else – a bunch of individuals with wildly different interests and motivations outside the four walls of our office.

Take Laura. PR strategist extraordinaire, who has advised more businesses and charities than you could shake a copy of PR Week at. But rifle through her tweets and followers and you see something quite different. A fashion-loving, celeb-following, foodie with a penchant for fluffy tweets and updates on her training regime.

Then there’s Rebecca. PR director by day, political tweeter by night, following activists, leftie campaigners and mummy bloggers, sharing their views on everything that’s wrong in the world. You don’t mess with Rebecca McLeod when it comes to sexism or politics.

Blair, Stand’s resident Scot, would appear from his Twitter profile to be football obsessed. Football, with a bit of politics thrown in for good measure. And tea drinking. Meanwhile Nikki, our brilliant Essex raised university graduate, is always off to check out the latest cool bar or restaurant between trips to Ikea. And I follow a hodgepodge of local Hackney businesses, music people and artsy fartsy magazines that talk about stuff I don’t really understand.

In a different time or perhaps a different sector, our team at Stand Agency may not have thought it was worth sharing our passions and hobbies with our colleagues. But encourage a raucous and colourful mix of interests into the office and you suddenly have a whole world to draw inspiration and entertainment from beyond your own.

Twitter is nothing new, and neither is the idea that you can share your real personality and interests with the people you work with, rather than hiding behind the emotionless façade of a professional. What struck me on that Monday morning was that the things that make you tick outside of work can often bring something new and interesting to your job and the people you work with.

Share what gets you out of bed at the weekend with the colleagues you get out of bed for each weekday morning. The results might surprise you.