For a few years now the creative industries, particularly here in the UK, have been talking about flexible, borderless, digital-only ways of working. And we’ve been smug about it. Priding ourselves at being able to hot-desk, dial in, track changes, screen share and Slack our way to producing creative work.
2020 is looking good. That’s if our first campaign for the Duke of Edinburgh’s Award is anything to go by. We kicked off the new decade securing blanket media coverage and more than 30 national hits for the launch of ‘DofE’s Experience List’ – 25 things teenagers can do to build confidence and resilience.
“FAKE NEWS”. Trump said it, Labour said it, young people say it, even your Gran’s probably said it. But the advent of fake news is more than a flyaway comment and a defence used by politicians.
I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.
This week, parliament broke up and MPs started the five-weeklong and gruelling election campaign trail. In an age of 24-hour rolling news and constant social media feeds, the demand for content is high and MPs and others in the public eye face more scrutiny than ever before.
The EU referendum happened in 2016, that’s almost four years of Brexit coverage. A journalist referred to ‘Brexistential ennui’ two years ago; this might have just caught on. Sky News has just launched a Brexit-free channel. For five hours a night, the temporary pop-up channel will run news, whilst excluding perhaps one of the most newsworthy developments in modern British history. A head at Sky News said the public had grown ‘weary’ or bored of Brexit, and he felt that there was a feeling it was ‘suffocating other news’.
Stand Agency has taken on a pro-bono brief from eXXpedition, a not-for-profit organisation that runs pioneering all-female sailing research expeditions investigating the causes of and solutions to ocean plastic pollution. We couldn’t be prouder to be working with the inspirational team to promote the departure of their latest venture and most ambitious yet, eXXpedition Round the World voyage.
Inspired by our participation in The Creative Shootout recently, we decided to host our very own quick-pitch moment. The official competition sees different PR/creative agencies respond to a business brief in quickfire time (4 hours) and present their winning idea within a 10-minute presentation.
Stand Agency’s Managing Director and Co-Founder Laura Oliphant was recently interviewed by communications platform Cision, as part of their 60 second interview segment.