28
Apr
Lucy Chapple

A tale of two crises

Posted by Lucy ChappleTagged , , , ,

Introducing our new series, ‘Sustainnovation in a post-pandemic world’.  

In his now famous speech to London’s insurance market in 2015, Mark Carney, Governor of the Bank of England, described catastrophic climate change as the ‘tragedy of the horizon’. Limiting global temperature increases would necessitate leaving valuable fossil fuel assets in the ground – a scenario with cascading implications for the energy sector, and investors and governments banking on future profits from those assets. Because the burden of climate change will be carried by future generations, the incentive to change felt ‘abstract’. The risks of inaction were real, he argued, but not immediate.

In the five years since Carney delivered this speech, climate change consciousness has steadily grown. 2019 was a watershed year for environmental activism. Warnings by the IPCC on the far-reaching effects of inaction, and new evidence of mass biodiversity loss, prompted the declaration of a ‘climate emergency’. Global protests led by Greta Thunberg and other young people around the world dominated the news agenda. ‘Our house is on fire’ Thunberg warned, urging international leaders to take decisive action.

In 2020, a new crisis emerged that was more urgent and more immediately catastrophic. The Covid-19 pandemic threatened to bring our healthcare system to its knees, to tank our economy, and to take the lives of society’s most vulnerable. As resources were redistributed to support international efforts to combat the deadly virus, some wondered about the impact of this new crisis on what we’d come to recognise as the moral crisis of our time – climate change. How could we sustain momentum to avoid devastating our planet, in the face of a health emergency devastating our people?

In our new series, ‘Sustainnovation in a post-pandemic world’, we hope to uncover a deeper understanding of the impact of the pandemic on the road to net-zero. Exploring the nexus between sustainability and innovation, we’ll speak to business leaders to understand the role of green innovation in economic recovery efforts as we cautiously emerge from lockdown. Deep-dives into key sectors, from transport and mobility to financial services, energy and infrastructure, will reveal shifts in business strategy, attitudes and behaviour over the past year.

We look forward to sharing what we learn with you.

If you are a business leader in our network interested in contributing your thoughts, we are inviting guest submissions for this series and would love to hear from you. For those interested in checking out ‘Sustainnovation in a post-pandemic world’, please subscribe to our newsletter for updates, at the bottom of our home page.

21
Apr
Eryl Bradley

Lessons from lambing

Posted by Eryl BradleyTagged , , ,

From the time the pandemic hit, I’ve spent even more time than usual back with my family in west Wales. Most notably, this has meant helping out on my aunt and uncles’ 350-acre farm during lambing season. While being a great conversation starter, farming also undoubtedly gives you a new perspective on office life. Here’s three key things I’ve taken away.

It’s PR, not ER

Comms – and specifically, PR – is consistently voted one of the most stressful sectors to work in. With immediate decisions needed almost every hour, and with most journalists expecting everything yesterday, agency life can be extremely high pressure.

When you’re lambing, in some ways, the stress is similar. The constant re-prioritisation of which lamb or ewe is more in need of help is exhausting, and keeping a mental map of where every animal is and who’s been fed is no easy task. This can feel similar to juggling client needs and knowing what member of the team is working on what, when. But the fact that lambing is also a very physical job – without designated office hours – means you tire physically as well as mentally, and frequently have to get up in the middle of the night to do it all again.

As well as this, what you’re doing day-to-day is often the difference between life and death. If you forget to give a vulnerable lamb a bottle, even once, that can be the end. And that’s on you. When you go from dealing with decisions that can alter the life course of an animal, it reminds you to have perspective on that sell in that didn’t go so well, or the harsh client feedback that could have once ruined your day. As a wise colleague once reminded me – it’s public relations, not the emergency room.

 

Read more “Lessons from lambing”

13
Apr
Olivia Williams

Believe in Better: Insight and inspiration from industry leaders

Posted by Olivia WilliamsTagged , ,

Over the past year, events such as Brexit, the new US administration and of course Covid-19 have shaken up market order, and at times, currency markets responded with unparalleled volatility. However, with challenges also come new opportunities. New and promising markets are constantly emerging and specialists are becoming increasingly vital for facilitating international trade.

We spoke to Lee McDarby, CEO of UK International Payments at moneycorp – the international fintech and payments group – about currency volatility and the impact on UK businesses, how the financial services sector has adapted to the challenges of the past year, and what ‘better’ looks like for the industry.

Read more “Believe in Better: Insight and inspiration from industry leaders”

12
Apr
Sadie Fox

A time to protest, a right to protest

Posted by Sadie FoxTagged , ,

The controversy around the newly formed anti-protest bill, has raised profound concern and alarm with various human rights groups. For the first time we’ve seen a host of different organisations with opposing views come together in protest of a bill, which has been described as a ‘draconian’ restriction on a right to protest.

Alongside the scenes at the Sarah Everard vigil in Clapham Common, the past year has been a turning point for collaborative protest the world over. Black Lives Matter in particular sparked national and international conversations about topics that needed discussing. A truly powerful movement, one which we reflected on in Race Equality Week, showcased the power of protest even when it has been most repressed.

Protests can be powerful in shining a light on issues that matter to the public. However, protest can be complex from the public safety point of view, because they also have the ability to become dangerous or violent. As the last year has shown us, mass gatherings can be tricky when public health is a concern, often leading to physical implications such as jumping on top of tubes or knocking down statues. That’s where the police come in. Their role within most democratic systems isn’t to stop the protests, but to ensure people are able to protest in the safest way possible. The present bill however, many fears, give the police and legal system too much power and that if the bill gets passed in its current state, it will become a threat to democracy.

Read more “A time to protest, a right to protest”

01
Apr
Georgie Howlett

Can we afford purpose in a recession?

Posted by Georgie HowlettTagged , , , , ,

Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more.

In short, it’s a resounding ‘yes’ from me. The business benefit is clear, with socially driven brands outperforming ones that aren’t, 91% of millennials saying they’d switch to a purpose-driven product over a competitor, and millennials (who will make up 75% of the workforce by 2025) looking for socially responsible employers. Bigger than that, it’s just a better way to be as a business.

To be clear on what I think ‘purpose’ is. It’s the reason for being, beyond profit. It’s how, as a business, you act as a force for good. It’s not just running your business ethically, it’s the north star (or as Beth Pope better articulated on the panel yesterday, the catalyst for change) that drives your whole organisation from the inside, out. It spans the nuts and bolts of how you do business (operations), how you run your business (culture) and how you are a positive force in the outside world (brand). Critically, it’s not just the latter.

Read more “Can we afford purpose in a recession?”

30
Mar
Aga Maciejewska

2020 – what we learnt about clients and ourselves

Posted by Aga MaciejewskaTagged , ,

At the end of last year, we reached out to our clients asking them to reflect on how the pandemic had impacted their approach to communications and the way we worked together.  We were keen to understand what we did well, could have done better, and what was important to maintain as we start to come out the other side of the pandemic.

Not surprisingly, the results showed that 2020 marked a big shift for our clients. 67% of respondents said the pandemic required them to fundamentally change how they communicate as an organisation, and/ or change the messages they delivered.  For half of them, it emphasised the importance of strategic communications.

Reflecting on the role Stand has played in supporting their comms objectives throughout the pandemic, 50% said we helped them navigate communications challenges in a proactive way and a third said we provided strategic advice and acted as a trusted partner. As a result, 33% of respondents said that their relationship with Stand is stronger than it was before the pandemic.

Stand’s ethos of backing brands that believe in better resonated strongly with 73% of clients, who said it aligned with their own work towards creating positive change. Clients value our strong understanding of their business objectives, our flexibility, responsiveness, empathy and understanding. Proactive, approachable and professional were the three words people thought best reflected Stand and our work.

When it comes to our values – staying curious, sharing our passion and enthusiasm, writing our own rules, being tenacious, giving the best advice and always keeping people at the heart of what we do – clients see them lived, and reflected in our work.

As the UK slowly emerges from the pandemic, we want to learn from the last year and continue to look for new ways to help our clients meet the challenges and seize the opportunities of the post-covid world. We believe real change is coming, and we can help them on their own journey towards ‘better’.

19
Mar
Grace French

A year of working from home

Posted by Grace FrenchTagged , , , ,

How we’ve adapted, what we’ve learnt, and what will change

Like so many others, I remember the surreal afternoon of 16th March 2020 very clearly. At Stand HQ, we were gathered around our TV watching Boris Johnson urge the nation to start working from home immediately.

At the time, it was assumed we’d be a ‘WFH nation’ for a few weeks. But fast-forward a year and our dining tables are still our desks, our lounges are our offices, and our pets make regular guest appearances on video calls.

In a year where time has (almost) lost all meaning, we’ve been reflecting on what a full year of working from home has meant to us, not only as colleagues, but also as a nation.

It’s been a year of fundamental change that’s prompted governments, industries, businesses and individuals to evolve out of necessity, but also to reflect on what really matters. It’s been a reset button that we never could have planned for, but that we have to act on.

So, as lockdown restrictions gradually lift (third time lucky) and offices begin to re-open, we’ll be enthusiastically returning to a “new different” rather than a “new normal.”

Here are our key learnings and reflections from a year like no other:

Adapt quickly, stay flexible

We work on laptops so could adapt immediately to WFH. But of course, there were teething problems to overcome, with WFH environments varying greatly. Our serviced office has remained open and Covid-compliant, but recognising that everyone has individual personal and commuting circumstances, we couldn’t rely on this as a solution for all.

A quickfire investment in screens, office chairs, keyboards and headsets ensured we could all work from home effectively. Looking forward, we’re now set up for greater flexibility, and productive working, both at the office and from home.

Quality, not quantity communication

The transition to WFH is a major one at the best of times. But during a time of significant confusion, emotion, and concern, it had to be managed sensitively. Keeping colleagues connected and avoiding isolation, without overwhelming our diaries with meetings and socials, was a delicate balance to strike. Over time we found the perfect balance: a weekly company meeting, wellness-focused session, 1-2-1 coffee catch up, and a fun activity (needle-felting, pub quizzes, jazzercize, laughter yoga – you name it, we’ve done it!).

We’ll be adapting this model as we head back into the office, and continuing to dedicate time to celebrating success, alongside prioritising wellbeing and creativity. 

Read more “A year of working from home”

18
Mar
Tani Fatuga

Believe in Better: Insight and inspiration from industry leaders

Posted by Tani FatugaTagged , , ,

Britain is the birthplace of the industrial revolution – and despite the challenges presented by global and domestic events such as Covid-19 and Brexit, for many manufacturers, the past year has presented opportunities to diversify and grow their business.

One of the silver linings of such a difficult 2020 is that we have been forced to look at what we can produce a little closer to home. Supply chains are becoming more centralised as companies have been encouraged to innovate and create better ways of sourcing products, ethically and locally.

Recently, we sat down with John Pearce, CEO of Made in Britain, a not-for-profit organisation that supports British manufacturers under a single, registered collective mark.

John talks about the role of the manufacturing industry in reaching the country’s net-zero target, how we can encourage more people to buy British, and why becoming fairer and more ethical are key factors in the future success of British manufacturing.

Read more “Believe in Better: Insight and inspiration from industry leaders”

17
Mar
Natasha Machin

Is it time to cancel ‘cancel culture’?

Posted by Natasha MachinTagged , , , , ,

What is cancel culture? 

With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who has broken social norms, can impact anything or anyone from all walks of life, careers and background.

The pros, the cons?

There are two leading attitudes to cancel culture. One position sees the ability to ‘cancel’ as an important tool for social justice. It gives a voice to those who aren’t in positions of power, through wealth or influence, allowing them to call attention to actions or words they don’t agree with. Throughout the pandemic, more people have been spending time on social media to stay connected, with adults spending on average over 4 hours a day in 2020, compared to 3.5 hours in 2019. This has led to a dramatic increase in public figures and brands being called out for various decisions, actions and speeches that the cancellers haven’t let slide.

Alternatively, others see cancel culture as the grave death of free speech and open debate, as many are cut down for openly sharing an opinion not shared by the cancellers. In 2020, A Letter on Justice and Open Debate was published in Harper’s Magazine arguing this new culture was leading to the restriction of debate and cause detrimental harm to democracy. This letter was signed by over 150 people including Margaret Atwood, J. K. Rowling and Salman Rushdie.

Consumer influence on brands

In recent years, brands, who previously would tend to avoid politicising themselves, have begun to take active political stances. This might have something to do with the attitudes of their target consumers. Research from 2018 revealed 64% of consumers around the world will buy from or boycott a brand solely because of the position on a social or political issue it has taken. A favourable stance on a particular issue, might incentivise a consumer to buy from one business over their competitor who has taken the opposite stance, or even no stance at all.

It could be argued that consumers cancelling brands and businesses who associate themselves with undesirable opinions or figures is doing society a justice. It’ll rid us of ‘bad’ brands who have a negative impact on the environment or society. But what happens when ‘good’ brands get cancelled?

Good guys gone bad

Tony Chocoloney, a brand with the mission to make delicious chocolate, while eradicating modern-slavery and child labour from the supply chain, has recently been dropped from Slave Free Chocolate’s list of ethical chocolate companies. The reason behind this being Tony Chocoloney’s links to Barry Callebaut, a leading industrial chocolate manufacturer. Barry Callebaut has admitted that its own supply chain is not free from child labour and slavery-free in a US court case brought against main players in the cocoa industry, including Mars and Nestle.

This might seem strange. Why is Tony Chocoloney working with a chocolate manufacturer abusing the very thing Tony Chocoloney aims to eradicate? Tony Chocoloney was founded with the ambition to make 100% slave free the ‘norm’ in chocolate production, aiming to show mainstream brands that chocolate can be delicious and ethical. But they acknowledged that it will not be a straightforward road. This is the reason Tony Chocoloney is standing by Barry Callebaut, instead of washing their hands of them. Tony Chocoloney is proving that on the road of progression to an ethical future, there will be setbacks, but that does not mean all hope is lost.

So, does Tony Chocoloney deserve to be cancelled for sticking with a supply chain that has been caught red-handed in abusing human rights?

I don’t think so. While cancel culture can make society a safer place and protect from those spouting hate speech, promoting discriminatory practices or supporting objectionable figures, it restricts brands and people from learning from their mistakes and growing. The path to a more accepting, ethical and sustainable future is not straightforward, so we should not leave behind those who veer off the path, and instead let them realise their mistakes and find their own way back.

We can’t let perfection be the barrier to progress.

 

 

08
Mar
Laura Oliphant

Celebrating #IWD in actions, not just words of support

Posted by Laura Oliphant

I have seen and heard so much good content about #IWD2021 that I contemplated not adding to the noise. I then decided it is about celebrating strong and inspiring women, and I want to do that.

The last year (more than any) has reminded me we have a long way to go until we can truly celebrate equal status for women and no longer need #IWD. A perfect illustration is when the public expressed anger at the Government’s Stay at Home campaign. The ad pictured women home schooling their children and doing household chores, while the man sat on the sofa watching TV.

I wonder, were people cross that it looked like an ad from the 50s, or actually that it was a fair representation of what was happening in the majority of homes? A reminder of how far equality had been set back by the pandemic? Of how working women I know and follow, have been juggling chef, hotel manager, teacher and full-time entertainer, along with their own career?

Read more “Celebrating #IWD in actions, not just words of support”