08
Jun
Beccy Churchill

British Tomato Week: Encouraging Britons to buy British

Posted by Beccy Churchill

This year we have been working with the British Tomato Growers’ Association to encourage people to buy British in the lead up to and during its British Tomato Week (22-28 May).

Starting our outreach in January, our strategy involved three main tactics:

  1. Inspiring Brits to use British Tomatoes in their cooking: To inspire Brits to cook with locally grown tomatoes during the week, we worked with a top recipe developer and a renowned food photographer to shoot six delicious family friendly recipes using fresh British tomatoes. These recipes were then pitched to newspapers and consumer magazines.
  2. Creating a news story: To capture the attention of the national media, we commissioned a survey that looked into people’s attitudes towards buying British produce post-Brexit. We used key news-hooks such as the recent Spanish vegetable crisis in our research to ensure the story felt new and current.
  3. Amplifying through social media: After launching a British Tomatoes Instagram account and refreshing the existing Twitter account, we reached out to key social media influencers and companies with large online profiles asking them to get behind the week’s hashtag. We managed to secure #BritishTomatoWeek posts from a number of influential food accounts  – including all the major supermarkets.

Here is our favourite piece of coverage, and the good news is that we’ve heard from our client that British tomato sales are on the up!

ITV This Morning

Read more “British Tomato Week: Encouraging Britons to buy British”

07
Jun
Becky Merchant

Stand Agency, award winners!

Posted by Becky Merchant

Stand Agency, award winners! We are very excited to have won Best Use of Media Relations at last night’s CIPR Excellence Awards for our work on Anchor’s Standing up 4 Sitting Down campaign.

Standing Up 4 Sitting Down is an important campaign that aims to increase awareness of a little-understood issue facing older people in the UK – the lack of seating on the high street which is deterring older people from getting out, increasing loneliness and isolation, and seeing the economy lose out on £3.8 billion each year.

Read more “Stand Agency, award winners!”

05
Jun
Olivia Williams

Our #CrackingClientCoverage for May!

Posted by Olivia WilliamsTagged , ,

May was a month of more cracking client coverage. Here is a roundup of the best bits.

City Year UK

City Year UK research hit the headlines this month as they called for the campaigning parties in June’s election to support apprenticeships and other forms of employee training. This fantastic City A.M. piece came at the beginning of Learning at Work Week, placing City Year UK at the forefront of volunteering opportunities for young people in the UK. City A.M. continued to cover the story the next day as well!

Read more “Our #CrackingClientCoverage for May!”

30
May
Beccy Churchill

Stand Agency away day 2017

Posted by Beccy Churchill

On Thursday 25th of May Stand Agency staff were whisked off to Suffolk’s incredible Wilderness Reserve for its annual away day.

Set in the Walled Garden of the estate, it was great to get a recap of Stand Agency’s successes this past year and hear the business plan for the years to come.

Luckily for us Mother Nature put on her summer best and the sun shone all weekend. From alfresco dinners, bike rides and wine tastings to bonfires and sunny swims – here are some of our favourite snaps from Stand’s Big Weekend:

Read more “Stand Agency away day 2017”

22
May
Olivia Williams

Meet Stand Agency’s… Katie Elliott!

Posted by Olivia WilliamsTagged

Meet the newest member of the Stand Agency team!

How and why did you get involved in PR?

For me, it actually dates way back to my childhood days where I spent many hours sticking my very own newspapers and magazines together (so cool I know!). After embarking on a Multimedia Journalism degree, I knew I was destined to be a story teller. It wasn’t until I began working on the feature desks of regional newspapers and glossy lifestyle magazines and hearing from passionate PRs, that I realised my heart lies with the ‘dark side’. PR affords the opportunity to completely immerse yourself in an idea, a campaign or a client and see it come to life.

Read more “Meet Stand Agency’s… Katie Elliott!”

18
May
Jessica Nazaire

We’ve been shortlisted for two PRCA Dare Awards!

Posted by Jessica NazaireTagged , , , ,

Our Standing Up 4 Sitting Down campaign has not only been shortlisted for two PR Moments Awards and shortlisted for two CIPR awards, it has now been shortlisted for two PRCA Dare Awards! The campaign was developed and delivered in partnership with Anchor and has been shortlisted for two awards:

Media Relations Award: This award recognises campaigns that use targeted media relations to achieve excellent results.

Charity/Not for profit Award: This award recognises exceptional PR campaigns delivered by or on behalf of charities or social enterprises.

Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.

Read more “We’ve been shortlisted for two PRCA Dare Awards!”

18
May
Olivia Williams

Meet Stand Agency’s… Grace French!

Posted by Olivia WilliamsTagged

Here’s a quick intro to our newest Senior Account Executive.

How and why did you get involved in PR?

I’ve always been fascinated by what makes people tick and how we engage with the world around us. I studied psychology at university, and when I finished my degree I was drawn to the variety and interactivity of PR. I wanted to work in a creative yet challenging environment that focuses on inspiring change, and PR was a great fit.

What drew you to Stand Agency?

I immediately felt so at home when I joined Stand. The passion that everyone has for the organisations we work with is so inspiring, and I love helping our clients towards positive change. It’s an incredibly supportive and encouraging environment; you’re given the opportunity to work on brilliant projects and you have so much fun whilst doing so.

Read more “Meet Stand Agency’s… Grace French!”

08
May
Aga Maciejewska

The fight for fair probate

Posted by Aga MaciejewskaTagged , , , , ,

Probate. Perhaps not something you’re overly familiar with, but you may have noticed it’s been hitting the headlines recently, since the Government tried to push through proposals to significantly increase fees. For the past few months, it’s been keeping the Stand team very busy.

The client

SFE (Solicitors for the Elderly) is an independent, national membership of lawyers who provide specialist legal advice for older and vulnerable people, their families and carers. When it comes to older client law, SFE is the gold standard.

The probate debate

Probate is something most of us will have to deal with at some point in our lives. A grant of probate is an official document issued by the court, which allows family and loved ones to process estates and access the money and assets left to them by someone who has passed away.

Read more “The fight for fair probate”

05
May
Olivia Williams

Our #CrackingClientCoverage for April

Posted by Olivia WilliamsTagged ,

After an excellent April of #CrackingClientCoverage here are our highlights for the month!

The Maiden Factor

BEST BROADCAST SPREAD OF APRIL 2017

This April saw the return to the UK of Maiden, the yacht skippered by Tracy Edwards MBE and her all-female crew in the 1989/90 Whitbread Round the World Race.

After a year-long restoration in Southampton, Maiden will sail again as an ambassador for The Maiden Factor, fundraising for girls’ access to education across the globe.

We launched The Maiden Factor with a bang – and secured national broadcast coverage on BBC Breakfast, BBC News at One, The One Show, Sky News and there is still more to come… watch this space.

Read more “Our #CrackingClientCoverage for April”

04
May
Millie Daly

World Book Night: Revealing the nations reading habits and hang-ups

Posted by Millie DalyTagged ,

After commissioning some research to build the ultimate water-cooler conversation story, last week we created a fantastic buzz for The Reading Agency’s World Book Night.

The story, which looked into Brits’ reading habits, received over 20 pieces of national and consumer coverage, as well as being picked up by regionals nationwide.

Here are some of our favourite pieces: Read more “World Book Night: Revealing the nations reading habits and hang-ups”