City Year UK, a leading youth social action charity, has appointed Stand Agency to increase its profile across national and regional media to support its ambitious growth targets.
Here are some of our latest obsessions, successes and joys.
On Monday, Kim Kardashian West was held at gunpoint and robbed in her Paris hotel room. What must have been a truly horrific ordeal, has been (by the Parisian Police and others) attributed in part, to the star’s social media sharing habits. Regularly posting snaps of her children, location and latest blingy accessories across her social channels, it has me thinking – when did our attitudes towards online privacy become so lax – what ever happened to being ‘cyber safe’?
Believing in your own ability to succeed, to do something good, to make someone happy is often what gets us up in the morning. For most of us, this self-confidence has been instilled in us from an early age and helped us become who we are.
But this isn’t the same for everyone, which is why Barnardo’s new Believe In Me campaign has stirred emotions and why Stand is proud to be a part of it.
Since the paywall went down back in November, we’ve been keeping a beady eye on The Sun’s online content to think about what it means for our clients.
According to the National Readership Survey Padd figures out today, The Sun’s online audience has continued to benefit from the removal of its paywall. It reported a monthly readership of 13.5 million, up 5% year on year. We know The Sun is the most read daily paper, but it is up against the behemoth that is the MailOnline to hit the top digital circulation figures, and we are sure it’s looking to challenge the front runner for this top spot. Read more “The Sun – life after a paywall”
The English football season is now in full swing, big names have swapped clubs and PR teams have been working all hours to create a buzz behind their summer signings. But it’s clear which club and player won the PR battle in terms of column inches, social media shares, likes and views – Manchester United and Paul Pogba.
On the day of the Olympic opening ceremony in Rio, and almost four years to the day since I put on my Gamesmaker uniform, I’ve been thinking back to the sense of excitement I felt being part of London 2012. The country was buzzing with national pride and a slight smugness that we’d managed to pull off something quite so spectacular – ahead of time. For an event that so few people were lucky enough to be directly involved in, it felt like the whole country was behind this brilliant British export.
If you had told me a few weeks ago that the July marked the second-coming of Pokémon, I wouldn’t have believed you. But here we are on the 13th of July 2016, and every adult I know is embracing 90s nostalgia – running around consulting their Pokédex with the aim of catchin’ them all.
But whether you’re laughing at it, or are a Pokémon master yourself, there is no denying that Pokémon Go (PG) is a big deal. It took the viral game Angry Birds 35 days to reach an audience of 50 million, it took Pokémon Go less than seven days – and it hasn’t even been rolled out worldwide.
How and why did you get involved in PR?
Whilst studying economics and politics at university, I was always intrigued by the current affairs stories I read in print and online media. I knew I wanted a role that would challenge me and enable me to work with organisations that have a story to tell. After a big search for my first PR role, I was really excited to land a paid internship here at Stand Agency.
What attracted you to work at Stand Agency?
I researched the work that Stand does and I was drawn to their client list. It was full of organisations with great causes that were having a positive influence on society.
We’re often asked our view on the best (low cost) places to advertise charity and not-for-profit comms roles. Drawing on the advice of our team, freelance network, and charity clients here are our best suggestions:
How and why did you get involved in PR?
The main aim when job-hunting after graduation was to get some experience in the charity sector. Second to that was to find a job that was fun, engaged in current affairs, and one that would keep me on my toes. As a result, I was lucky enough to bag a crazy and rewarding internship in the media team at Comic Relief. PR turned out to be everything I was looking for – sociable, topical, creative and the right balance of work and play. I haven’t looked back since!