Becky Merchant

Redefining the narrative on plastic pollution

Posted by Becky Merchant

Stand Agency has taken on a pro-bono brief from eXXpedition, a not-for-profit organisation that runs pioneering all-female sailing research expeditions investigating the causes of and solutions to ocean plastic pollution. We couldn’t be prouder to be working with the inspirational team to promote the departure of their latest venture and most ambitious yet, eXXpedition Round the World voyage.

The mission will see an all-female crew embark on a two-year sailing and research project around the world as it covers more than 38,000 miles to investigate the devastating impact plastic has on our planet’s oceans, ecosystems and on human health.

The brief is a perfect match for us at Stand Agency as we focus on ‘Impact Relations’ – work that makes people think, feel, and act differently about the biggest challenges facing the world today.

Our work with eXXpedition will raise awareness around the mission’s departure from the UK this October and help redefine the narrative around the plastics crisis, in particular bringing attention to the issue of microplastics.

The mission will challenge the popular misconception that ocean plastic pollution exists as islands of trash that can simply be cleaned up, instead putting the focus on the ‘devastating dense soup of tiny plastic pieces’ that are engrained in marine life to a shocking degree. Through science, eXXpedition will demonstrate how action is most needed on land to stop the flow of plastic into our ocean.

Laura Oliphant, Founder and MD of Stand Agency said:

“The issue of plastic pollution is something that’s close to our hearts at Stand and we’re massively inspired by the women embarking on the journey to better understand the problem.”

Larissa Clark, Head of Communications for eXXpedition, said:

“We’re really excited about our collaboration with Stand Agency. When they reached out to us the timing couldn’t have been more perfect as we’re gearing up for the October departure, so it’s vital we amplify our message where possible.”