It’s always an exciting day at Stand HQ when we’re announced as finalists for an award. This week, we’re celebrating our Standing Up 4 Sitting Down campaign with Anchor Trust being shortlisted for the inaugural Campaigns for Good Awards.
At Stand we love a challenger, and we’re keen supporters of organisations that are doing something differently. So it’s refreshing to see that for the first time, PR Week, Campaign and Third Sector are coming together to create an award with a difference.
The new award, led by the three sector publications, is all about celebrating creative campaigns that give positive causes and organisations the cut through that they, and society, deserve.
At Stand, we’re passionate about developing campaigns that address issues at the heart of our society and call for behaviour change – whether that’s loneliness, health inequality or barriers to education. So we’re delighted to be shortlisted for an award that reflects our “raison d’être” so closely.
Our Standing Up 4 Sitting Down campaign addressed a hugely important issue for our ageing population – the lack of seating on our high streets. By highlighting the societal and economic problem and posing a solution, we prompted a national conversation about the need to value older people. Resulting in major retailers committing over 3,000 additional seats across the UK, it’s inspiring to see the appetite for social change.
We’re proud to be a finalist of the first ever Campaigns for Good Awards and we’ll be eagerly awaiting the results in September. In the meantime, we’re turning our attention to the PRCA Dare awards later this month, where Standing Up 4 Sitting Down is up for best Media Relations for the second year in a row.
Watch this space!