Believing in your own ability to succeed, to do something good, to make someone happy is often what gets us up in the morning. For most of us, this self-confidence has been instilled in us from an early age and helped us become who we are.
But this isn’t the same for everyone, which is why Barnardo’s new Believe In Me campaign has stirred emotions and why Stand is proud to be a part of it.
For some children and young people, no one has ever believed in them. It is these children that Barnardo’s looks out for, reaching out to those most in need and through a diverse range of services – transforming their lives.
It has been an honour to work with Barnardo’s and be granted access to the heart of the charity. We’ve met some of the inspirational young people that the charity has helped; hearing first-hand what it has meant to have Barnardo’s believe in them.
Immersing ourselves into Barnardo’s strategy for the next ten years has been eye-opening. The demand for its services is set to increase at an alarming rate over the next ten years, with a 30% increase in demand for Child Sexual Exploitation services in the past year alone. This is why, more than ever during its 150 history, Barnardo’s need more public support than ever. Through fundraising, and support from decision makers to push through policy, Barnardo’s can meet its aims.
The first step, one that Stand is proud to be part of, is to inform people of the task at hand. To tell the stories that reiterate how important Barnardo’s role is and the services no one else is providing.
Check out the beautiful and hard hitting new ad here and, if you are able, dig deep, support and share.