By Francesca Rivett-Carnac
It’s been a busy few weeks at Stand Agency, which is why we’ve been a bit quiet on the blog front. Amid book awards, national media briefings, nationwide tea parties and lots of other exciting stuff that we can’t tell you about quite yet (but hope to soon), we haven’t had a chance to breathe and tell the world what we’ve been up to.
We know that as a PR company we should do better, but we’re like lots of businesses that struggle to prioritise communications. With us it’s largely down to time (our clients come first in the PR pecking order!) but with other businesses the problem often goes beyond that. We’ve noticed that when it comes to communications, lots of potential clients who ask our advice know their PR needs to work harder for them but they don’t know where to begin.
And that’s where we come in.
We had a bit of a light bulb moment a few weeks ago. As a small business ourselves, we know that signing up to a long-term project or ongoing retainer can feel like a big commitment. When it comes to PR, sometimes what’s needed is a different set of brains. A fresh pair of expert eyes and ears that will tackle your communications challenge, and send you on your merry way to PR perfection.
We now offer one-off sessions for businesses and organisations who don’t know exactly what they need from their communications. There’s our Stand Strategy workshop, where we’ll work with you to establish everything you need to write a compelling communications plan. Or if you’re after some creative genius try Stand Brainstorm for some killer ideas for your next campaign. Wondering why your communications activity isn’t having the desired effect? Let our PR doctors come and give you some Stand Surgery. Or if digital communications is still a bit of a mystery, our Stand Digital masterclass will help build your presence and reputation online.
We think a problem shared is most definitely a problem halved, and we’re confident that in a session we can help to clarify a client’s thinking and put some steps in place to ensure communications activities have impact and are more effective in the future. It’s all about starting small to think big.
And on the subject of starting small, we’re busy creating a little campaign by Stand Agency that will help some of the most exciting small businesses get ahead in their communications. All will be revealed soon!