Here are some of our latest obsessions, successes and joys.

14
Nov
Millie Daly

The changing role of the physical store

Posted by Millie DalyTagged , ,

E-commerce is without a doubt the biggest shift in retail, with traditional retailers facing increasing competition from online channels. Customers will go into a brick-and-mortar store but immediately pull out their phones to compare products and pricing. In fact, research from our client, global management consultancy Oliver Wyman, revealed that three in five shoppers plan to browse in store before buying online this Christmas. Whilst this might be cause for concern for a brick-and-mortar, doesn’t it also suggest that physical stores still have an important role to play in the customer’s shopping journey?

Read more “The changing role of the physical store”

04
May
Millie Daly

World Book Night: Revealing the nations reading habits and hang-ups

Posted by Millie DalyTagged ,

After commissioning some research to build the ultimate water-cooler conversation story, last week we created a fantastic buzz for The Reading Agency’s World Book Night.

The story, which looked into Brits’ reading habits, received over 20 pieces of national and consumer coverage, as well as being picked up by regionals nationwide.

Here are some of our favourite pieces: Read more “World Book Night: Revealing the nations reading habits and hang-ups”

12
May
Millie Daly

‘Dos and don’ts’ from my first 30 days in PR

Posted by Millie Daly

I’m Millie and I started as an Account Executive at Stand Agency in April.

After graduating from the University of Leeds in June 2015, I moved back into my family home with the intention of plunging straight into a career in PR. However, being situated in the remote Wiltshire countryside, sandwiched between two farms and not much else, I was left with limited local options!

Read more “‘Dos and don’ts’ from my first 30 days in PR”