After the success of World Book Night 2017, it was no small feat to pull off an even bigger and better campaign in 2018. Fortunately, Stand were up to the challenge and delivered another smashing campaign that resulted in 199 pieces of coverage and delivered an important objective – to open up the conversation on the ‘right’ way to read.
E-commerce is without a doubt the biggest shift in retail, with traditional retailers facing increasing competition from online channels. Customers will go into a brick-and-mortar store but immediately pull out their phones to compare products and pricing. In fact, research from our client, global management consultancy Oliver Wyman, revealed that three in five shoppers plan to browse in store before buying online this Christmas. Whilst this might be cause for concern for a brick-and-mortar, doesn’t it also suggest that physical stores still have an important role to play in the customer’s shopping journey?
It’s been a busy month for us here at Stand HQ, but boy do we have some great coverage to show for it. Have a glance at our August best bits here.
After commissioning some research to build the ultimate water-cooler conversation story, last week we created a fantastic buzz for The Reading Agency’s World Book Night.
The story, which looked into Brits’ reading habits, received over 20 pieces of national and consumer coverage, as well as being picked up by regionals nationwide.
Here are some of our favourite pieces: Read more “World Book Night: Revealing the nations reading habits and hang-ups”
Mental health and partying are not two things that traditionally go together, but last week party pros Percolate and East London rave venue Oval Space hosted a fundraiser for the mental health charity Mind. The aim was to open up a conversation, identify key issues and raise the profile of mental health in the music industry.
I’m Millie and I started as an Account Executive at Stand Agency in April.
After graduating from the University of Leeds in June 2015, I moved back into my family home with the intention of plunging straight into a career in PR. However, being situated in the remote Wiltshire countryside, sandwiched between two farms and not much else, I was left with limited local options!