The EU referendum happened in 2016, that’s almost four years of Brexit coverage. A journalist referred to ‘Brexistential ennui’ two years ago; this might have just caught on. Sky News has just launched a Brexit-free channel. For five hours a night, the temporary pop-up channel will run news, whilst excluding perhaps one of the most newsworthy developments in modern British history. A head at Sky News said the public had grown ‘weary’ or bored of Brexit, and he felt that there was a feeling it was ‘suffocating other news’.
Inspired by our participation in The Creative Shootout recently, we decided to host our very own quick-pitch moment. The official competition sees different PR/creative agencies respond to a business brief in quickfire time (4 hours) and present their winning idea within a 10-minute presentation.
For Stand Agency’s shootout we invited exciting up-and-coming wine brand Urban Foxes to give us a brief. The boutique English wine brand was founded in 2015 by two women (Collette O’Leary and Rebecca Coates) who had a love for the countryside and a collective interest in the ‘virtual’ winery trend in California that they’d learnt about in wine school.
We were put into six teams and given 90 minutes to come up with a stand-out communications plan that would increase sales and build brand loyalty.
Limited time didn’t limit our creativity. With a strict budget to stretch our thinking, we didn’t wine either.
Presentations were made to a judging panel that consisted of Urban Foxes’ founders Collette O’Leary, Rebecca Coates, Strategy Director at Blackbook London, Simon Collister, and Stand’s very own Digital Director Salonee.
From supper clubs to wedding takeovers, cutting-edge tech to bespoke corks, the creativity flowed…
Could your brand be next? We’re looking forward to our next creative challenge.
Stand Agency’s Managing Director and Co-Founder Laura Oliphant was recently interviewed by communications platform Cision, as part of their 60 second interview segment.
Stand Agency has appointed Salonee Gadgil, to the new role of Digital Content Director. Salonee, who previously worked as Content Manager at Creative Review magazine, will work with Stand’s diverse range of clients to expand their digital offering, reach new audiences and nurture communities, as well as build the agency’s content reputation in new sectors.
“Cash only”. It’s a sign I’ve seen plenty of times, and it’s been met with frustration. Finding actual cash in my purse these days is becoming more and more of a rarity.
When the fate of 1 and 2p coins was momentarily thrown into doubt the other week, I felt certain that we were on our way to a cashless society. The news came alongside an announcement that a branch of Sainsburys in London had taken the decision to remove all tills in its refurb (80% of transactions in their store were now cashless), free ATMs were reported to be in decline and RBS became the first to offer card payment by fingerprint.