16
Sep
Grace French

Believe in Better: Insight and inspiration from industry leaders

Posted by Grace French

Back in July this year we spoke to Steve Swayne, Chair of the Institute for Turnaround – a membership organisation of highly trained professionals in business turnaround and transformation.

In this episode we discuss the work the IFT does in helping struggling businesses go from distress to success.

With thousands of businesses battling to survive during and beyond the pandemic, it’s crucial to understand how vital the work that turnaround professionals do and how their skills can potentially save thousands of businesses from insolvency and make them viable again.

Watch this space for future episodes of Believe in Better with more inspiring thought leaders from our network.

To learn more about Stand Agency, work with or collaborate with us, please email ask@standagency.com. Follow us on Twitter @standsays

04
May
Grace French

During lockdown, the power of a book is even more profound

Posted by Grace FrenchTagged , , , ,

In our second year working with the prestigious Women’s Prize for Fiction, we’ve found ourselves pitching the story to the press in amongst an incredibly unpredictable and competitive media landscape. Headlines are rightfully dominated by news around the ever-evolving coronavirus pandemic, and media outlets are increasingly offering support and guidance to the public on how to navigate our temporary ‘new normal’.

Read more “During lockdown, the power of a book is even more profound”

17
Jul
Grace French

Breaking the taboo with the launch of a new helpline

Posted by Grace FrenchTagged , , , , , , ,

Being a victim of a fraud or a scam isn’t the easiest topic to tackle – no one likes thinking that they might have done something ‘wrong’ or been ‘caught out’. Which is why we jumped at the opportunity to support the launch of a new service to make having these conversations easier, and to break the taboo around what is the most common crime in England and Wales.

To launch the Reassura helpline, we developed an integrated PR, social and digital campaign around the concept of breaking the taboo when it comes to talking about fraud and scams. Everyone has a story to tell – so why aren’t people doing so? And what is the impact of this silence?

Read more “Breaking the taboo with the launch of a new helpline”

21
Oct
Grace French

Disruptor brands – an industry challenge or an opportunity?

Posted by Grace FrenchTagged ,

Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought it was a bit strong to label market disruption a crisis. Jim Hawker’s comments resonated the strongest with me, saying that “the best way to respond is to innovate today rather than scramble to respond tomorrow”.

Read more “Disruptor brands – an industry challenge or an opportunity?”

03
Mar
Grace French

Changing behaviour? It’s all in the mind

Posted by Grace French

This week I’m attending Ecobuild, the sustainable design, construction and energy event and a quick look at the conference programme got me thinking. There’s an intriguing session called ‘Unlocking environmentally responsible behaviour – can mindfulness help us make the change?’ I’m by no means a mindfulness expert but my understanding is that it’s a technique to improve life through increased awareness of the here and now. Could a more ‘in the moment’ appreciation of our world help promote less environmentally damaging behaviour? And if so, could mindfulness be a useful tool for wider communications and campaigning? Read more “Changing behaviour? It’s all in the mind”