30
Mar
Aga Maciejewska

2020 – what we learnt about clients and ourselves

Posted by Aga MaciejewskaTagged , ,

At the end of last year, we reached out to our clients asking them to reflect on how the pandemic had impacted their approach to communications and the way we worked together.  We were keen to understand what we did well, could have done better, and what was important to maintain as we start to come out the other side of the pandemic.

Not surprisingly, the results showed that 2020 marked a big shift for our clients. 67% of respondents said the pandemic required them to fundamentally change how they communicate as an organisation, and/ or change the messages they delivered.  For half of them, it emphasised the importance of strategic communications.

Reflecting on the role Stand has played in supporting their comms objectives throughout the pandemic, 50% said we helped them navigate communications challenges in a proactive way and a third said we provided strategic advice and acted as a trusted partner. As a result, 33% of respondents said that their relationship with Stand is stronger than it was before the pandemic.

Stand’s ethos of backing brands that believe in better resonated strongly with 73% of clients, who said it aligned with their own work towards creating positive change. Clients value our strong understanding of their business objectives, our flexibility, responsiveness, empathy and understanding. Proactive, approachable and professional were the three words people thought best reflected Stand and our work.

When it comes to our values – staying curious, sharing our passion and enthusiasm, writing our own rules, being tenacious, giving the best advice and always keeping people at the heart of what we do – clients see them lived, and reflected in our work.

As the UK slowly emerges from the pandemic, we want to learn from the last year and continue to look for new ways to help our clients meet the challenges and seize the opportunities of the post-covid world. We believe real change is coming, and we can help them on their own journey towards ‘better’.

01
Sep
Aga Maciejewska

The decline of local news

Posted by Aga Maciejewska

I first picked up a local newspaper aged 11, when an article I submitted, about what it means to be a good citizen, appeared in print. The idea that people across the borough would read my thoughts about the importance of paying taxes and cleaning up after your dog, filled me with an enormous sense of achievement and empowerment – my belief in the power of communications to influence behaviour started early.

I never ended up becoming a journalist, nevertheless the early experience of seeing your name in print stayed with me and fostered my appreciation and love for the media. Over the years, I observed friends and acquaintances launching successful careers in local newsrooms, reporting from council meetings, courtrooms and community events. Some used that as an entry point to national news, and some chose to stay local – believing that each community deserves high quality journalism that will hold those in power to account, at the ground level.

The decline of regional news over the past few decades has been a worrying trend. With advertising revenue moving from ads pages to companies such as Facebook and Google, the traditional newspaper business model collapsed – between 2007 and 2017, the newspaper advertising expenditure in the UK went down 70%. From 2005 to the end of 2018, there was a net loss of 245 local news titles – an estimated 58% of the country is not served by a regional newspaper.

Read more “The decline of local news”

08
May
Aga Maciejewska

The fight for fair probate

Posted by Aga MaciejewskaTagged , , , , ,

Probate. Perhaps not something you’re overly familiar with, but you may have noticed it’s been hitting the headlines recently, since the Government tried to push through proposals to significantly increase fees. For the past few months, it’s been keeping the Stand team very busy.

The client

SFE (Solicitors for the Elderly) is an independent, national membership of lawyers who provide specialist legal advice for older and vulnerable people, their families and carers. When it comes to older client law, SFE is the gold standard.

The probate debate

Probate is something most of us will have to deal with at some point in our lives. A grant of probate is an official document issued by the court, which allows family and loved ones to process estates and access the money and assets left to them by someone who has passed away.

Read more “The fight for fair probate”

06
Mar
Aga Maciejewska

Our #CrackingClientCoverage in February

Posted by Aga MaciejewskaTagged , ,

After an amazing start to the year, February has proved to be another successful month full of #CrackingClientCoverage and other exciting projects! Here are some of our favourite bits.

moneycorp

It’s been a busy month on the moneycorp account and one area we’ve seen particular success is on Twitter. In February, we achieved a record 450 new followers in just the one month. With a much more hands-on approach to this social platform in 2017 we are seeing incredible results already – December saw 113 new followers, whereas January received 295, and last month we were heading towards 500! With a winning combination of travel inspiration and engaging news stories, we are excited to keep up this pace on moneycorp’s social media in March.

Read more “Our #CrackingClientCoverage in February”

23
Jan
Aga Maciejewska

Best Bits – our #CrackingClientCoverage in 2016

Posted by Aga MaciejewskaTagged ,

2016 was quite a year… Crazy decisions aside, it was a fantastic year for Stand Agency and we are so proud of the results we achieved for our clients we thought we’d take a little time to reflect on just a few of our favourite bits of coverage…

Moneycorp

The Evening Standard: Secrets of my Success: Mark Horgan, Chief Executive of Moneycorp.

This piece of coverage in the Evening Standard is one of our favourites because it puts a personal spin on a business story and focuses on Mark Horgan’s experiences as moneycorp’s CEO, sharing some golden nuggets of wisdom with readers.

Read more “Best Bits – our #CrackingClientCoverage in 2016”