Lucy stands out for distilling big ideas and future-proofing brands. Lucy has worked in communications agencies in both Sydney and London, delivering strategic advice and agenda-setting campaigns for clients in the financial services, energy and not-for-profit sectors.
She is passionate about raising the profile of organisations that are ahead of the curve, from disruptors in the renewable energy space, to social enterprises challenging ingrained perceptions about people with disabilities. By shaping strong and consistent messaging and a killer elevator pitch, she ensures innovators aren’t speaking into a void.
Lucy also helps traditional brands stay relevant by generating sharable content and sharp thought leadership that competes in the marketplace of big ideas. She’s worked with a global management consultancy on research into the future of retail, exploring smart packaging and drone delivery, and developed digitally integrated campaigns for FS clients to reach millennials where they live – online.