The revenue generated through social media advertising spend in the UK is expected to grow by 12% a year. No surprise given the past 10 years development; both in the platforms themselves and how people use them.
Here are some of our latest obsessions, successes and joys.
At the Making London conference last week, I pondered why the acid test for a great idea is that everyone ‘gets it’ immediately.
At Stand we are avid consumers of media. From newspapers to magazines, websites and television – there’s a plethora of ways that we follow, digest and discover the news. It’s this constant curiosity that leads to our weekly team emails sharing documentary recommendations, must-see shows and most-recently – our must-listen podcasts.
Like many people, I got sucked into the podcast world last winter with the now-iconic true-crime Serial podcast, a series that had me attached to my headphones as I binge-listened to the story of Adnan. Did he? Didn’t he? It was the talk of the office.
Since then, I have moved my podcast listening beyond true-crime (a bit stressful pre-9am) and have discovered some great podcasts that are not only super interesting, but also really handy in the PR world.
Here are my top picks for you to listen to at the moment (in no order). Read more “What podcasts you should be listening to right now”
Last week Amazon announced the launch of its brand spanking new store Amazon Go.
The ‘Just Walk Out’ technology works as online shopping: every time you pick up an item, it logs it into your virtual basket, until you put it back down again. When you leave the store, there is no need to check out: your account gets automatically credited with the items in your virtual basket, cutting out all need for customer service… ie, human contact.
On Monday, Kim Kardashian West was held at gunpoint and robbed in her Paris hotel room. What must have been a truly horrific ordeal, has been (by the Parisian Police and others) attributed in part, to the star’s social media sharing habits. Regularly posting snaps of her children, location and latest blingy accessories across her social channels, it has me thinking – when did our attitudes towards online privacy become so lax – what ever happened to being ‘cyber safe’?
The English football season is now in full swing, big names have swapped clubs and PR teams have been working all hours to create a buzz behind their summer signings. But it’s clear which club and player won the PR battle in terms of column inches, social media shares, likes and views – Manchester United and Paul Pogba.