We got book lovers and non-readers to share the power of reading on World Book Night

The challenge
World Book Night is the annual celebration of reading and books run by The Reading Agency. Stand took on the challenge to make the event a national conversation year-on-year and to encourage real change that that gets brilliant books into the hands of people who don’t read regularly.

Our approach
We develop relatable stories that delve into our nation’s reading habits and get us into the pages and publications that don’t usually cover reading. In 2018 we coined the phrase ‘book block’ as we revealed that 35 million people in the UK get stuck reading books that they’re not enjoying. Fifty Shades of Grey was shown to be the book most Brits say they started but never finished. The call to action was to ditch the burdensome books and see reading as a pleasure, not a chore. The previous year we lifted the lid on the most common fibs people tell around their reading habits.

The results
World Book Night 2018 was a resounding success with 205 pieces of coverage overall. Highlights include Radio 4’s You and Yours, The Telegraph, a feature on ‘book block’ in The Guardian’s G2, an opinion piece in The Times, and a huge feature in The Evening Standard.2017 was a similar smash with coverage across BBC NewsThe Sun,  Good Housekeeping, BBC Radio 4’s Open Book, and The Guardian.