We launched a challenger bank in the midst of a financial crisis. That’s not for the faint-hearted.
Shawbrook Bank: The recession was in full force in 2011, but that didn’t stop us from successfully positioning Shawbook Bank as a ‘new kind of bank’ offering SMEs and individuals a no-nonsense alternative. Strong thought leadership, including comment pieces in the national press on SME lending and better banking, helped cement the bank’s expertise, while regular announcements through national broadcast, digital and print coverage kept the bank’s growth firmly in the public eye.
Policy makers and small business groups were engaged to endorse Shawbrook’s expertise, and an extensive poll of UK SMEs illustrated the struggle to secure finance from high street banks. We secured an impressive 143 pieces of coverage in regional, national and international news, with highlights including BBC Breakfast, Today Programme, Financial Times, The Guardian, Daily Express and The Times.
We’ve maintained a positive high profile in national media ever since, successfully creating demand for the bank’s savings and lending products, and its supporting ambitious growth targets.
Keith Kelly and wife Kornelia, own their own dance studio because Shawbrook Bank backed their business.