We highlighted the risks of ‘DIY’ legal kits and the importance of planning ahead

The challenge
Lasting Powers of Attorney (LPAs) are an essential legal document for those who want to plan ahead and protect their wishes should the worst happen. As an organisation of legal professionals, SFE briefed us to challenge the idea that DIY LPA kits are risk free - and show the benefits of professional, specialist advice.

Our approach
We commissioned a study to demonstrate the risks involved with DIY legal kits. Our results were packaged in a consumer-friendly report, which we launched with an integrated traditional and social media campaign. We also rallied support from a number of organisations representing the elderly, such as: care provider, Anchor; The Society of Later Life Advisers; anti-loneliness charity, Contact the Elderly and campaigning organisation, Action on Elder Abuse.

The results
We secured extensive coverage across a range of media outlets including BBC Radio 4’s Moneybox, The Times, City AM, and Daily Express. With seven pieces of broadcast coverage and a 273% increase in social media impressions, we provided bold and disruptive criticism of DIY legal kits and positioned SFE members as the solution.