We gave a top management consultancy the national media profile to match its growth ambition
With an already sterling reputation in the Financial Services sector, Oliver Wyman wanted to build its profile in other markets where it had ambitions to grow further. Focusing on four business divisions, we were briefed to boost awareness and understanding of Oliver Wyman’s outstanding work in the Health and Life Sciences, Energy, Retail and Digital sectors.
Starting with the creation of clear corporate messaging to explain the company’s core proposition and unique client offering, we worked with the UK Head and division partners to develop a strong narrative that reflects Oliver Wyman’s approach to management consultancy.
We nurtured relationships with key partners, establishing areas for comment and points of view on topical issues. Using this valuable industry insight, we’ve positioned Oliver Wyman as an expert voice in media conversations around GDPR, the integration of health and social care and the UK’s transition to renewable energy generation.
Our targeted approach has resulted in high-quality, meaningful press coverage for Oliver Wyman within key national and specialist business publications.
We increased Oliver Wyman’s national media profile, securing coverage in The Times and The Daily Telegraph where Oliver Wyman have the greatest share of voice, rather than being one amongst many. Our proactive outreach resulted in a constant schedule of 1-2-1 briefings at key publications, such as The Financial Times, Reuters and City AM.