We exposed the financial and emotional costs of personal injury

The challenge
National Accident Helpline (NAH) provides claims advice and support to those who have suffered from a personal injury. There is much debate in the media surrounding personal injury claims, with strong views expressed by different organisations and Government offices. We helped NAH demonstrate they are different from other (less scrupulous) players in the crowded personal injury market.

To do that, we put the voices of those who have suffered a personal injury at the centre of the conversation – and challenged the negative image of ‘claims culture’.

Our approach
Together with NAH we published a report revealing the financial, emotional and psychological impact of personal injury on an individual. Alongside our hard-hitting evidence, we interviewed people who told us about their feelings of stress, anger and frustration due to their injury. This, coupled with expert insight from a psychologist, put a human face to the campaign.

The results
We secured extensive air-time on radio news outlets across the country – reaching 38 stations including, Sky News Radio and LBC and securing national print coverage, including The Mail and The Independent.

We also ran NAH’s Accident Awareness Week, reminding people on Friday 13th that many avoidable accidents aren’t down to bad luck