We proved a specialist foreign exchange provider was a better bet than the banks.
moneycorp - the UK’s leading foreign exchange provider.
Showing moneycorp was a more financially savvy option than high street banks illustrated our knack for making complex information accessible – and relevant. A press trip to Spain cemented relationships with journalists to ensure moneycorp’s business was understood and its opinion valued, while strong thought leadership to explain global volatility and market fluctuations proved our ability to tackle low awareness and succeed.
Meanwhile, creative news and features exploring French property bargains along the Tour de France route and dream homes in Brazil during the World Cup tapped into individual aspirations of buying a property abroad. Education and aspiration combined became a strategy that saw us increase media coverage in the property space 600 per cent – with twenty-six national coverage hits in just eight months, including three-page spreads in both the Sunday Times Home and Telegraph Property.