We helped unite British manufacturers for a common cause
Made in Britain: The not-for-profit organisation wanted to shout about Britain’s fantastic manufacturers to help them recognise their common identity and encourage them to join the campaign and create a collective voice.
With the UK manufacturing sector currently navigating a number of issues, we wanted to position Made in Britain as a champion for all manufacturers – big and small. Our activity was focused on recruiting manufacturers in key industries and we reached out to key trade press with comment opportunities, member profiling and blogs from CEO John Pearce about British makers and the importance of manufacturing origin.
Alongside our cracking coverage, we consulted Made in Britain on key issues and increased awareness of manufacturing in the UK, and helped reach its first milestone to unite a thousand manufacturers through its #1000makers campaign.