We put FlorismartUK at the heart of a national conversation about British flowers and the skill and importance of florists.

The challenge
FlorismartUK is a disrupter in the flower industry and its expertise is highly valued among the floristry community. Our task has been to put FlorismartUK on the map of UK consumers and spreading its reputation as a trusted expert to the public, ahead of its consumer website launch.

Our task has been to showcase FlorismartUK and its passionate network of talented florists, to champion the British flower industry, and encourage the nation to support their local independent high street florists.

Our approach
We established a press and campaign office for FlorismartUK built on solid media relations and influencer engagement.

Calendar hooks and the British flower season have provided perfect hooks for our activity. Key moments so far include the royal weddings of Prince Harry and Meghan Markle and Princess Eugenie, where we profiled our florists by offering media expert wedding flower predictions, ‘on the day’ commentary, and re-created the bouquets immediately after the big day.

At this year’s prestigious RHS Hampton Court Palace Flower Show, we partnered with Gaby Roslin to showcase the importance of supporting independent British flowers, florists, and growers. And for Mother’s Day, an integrated campaign saw us create a short film celebrating the expertise of one of our florists, whilst a five-year-old was put in charge for the day.

The results
We’ve seen a continuous stream of coverage, which has raised FlorismartUK’s profile across a new consumer audience.

Highlights include numerous hits of coverage across the UK’s national papers and their social media platforms; including Mail Online, The Daily Express, Metro.co.uk and Evening Standard for our insights and predictions around Megan Markle and Princess Eugenie’s Royal wedding flowers, and in-depth feature pieces in The Sun and The Telegraph profiling ‘a day in the life’ of of our independent florists. We’ve also reached the glossy pages of some of the top magazines; including House Beautiful, Good Homes Magazine, Country Living and The Lady.