We helped switch up the conversation around learning disabilities

The challenge

There are approximately 1.5 million people in the UK with learning disabilities, but their stories are not often told. Dimensions, a support provider for people with autism and learning disabilities, wanted to raise the voices of the people they support – a group historically underserved by the media.

Crucially, our comms needed to convince the public, media and policymakers that more needs to be done to tackle the striking inequalities that people with learning disabilities and autism face on a daily basis.

Our approach

We identified a gap in the conversation that would resonate with the public and media alike – the alarming inequalities that people with learning disabilities experience at their GP practice.

We launched an in-depth report, bringing together the experience of GPs, support workers and people with autism and learning disabilities. Fresh research exposed a raft of health inequalities and launched a joint call for mandatory training for GPs on how to care for people with learning disabilities.

Knowing it’s a topic that often falls under the radar, we teed up national print, online and broadcast media ahead of time, and built in safeguards to ensure our campaign had longevity and the power to make real change happen.

The results

We’ve secured over 20 pieces of coverage for #MyGPandMe since launch, including interviews with Dimensions’ spokespeople on BBC Radio 5 Live and BBC Radio Tees and in-depth features in the likes of Metro and Stylist.

Through being on top of the news agenda’s focus on the health and social care crisis and the pressures facing GPs, we achieved cut through in major nationals including the Timesi News and the Independent. Regional highlights include a response to a Letter to the Editor from the Health Editor of London Evening Standard.