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Georgina Miller

Disruptor brands – an industry challenge or an opportunity?

Posted by Georgina MillerTagged ,

Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought it was a bit strong to label market disruption a crisis. Jim Hawker’s comments resonated the strongest with me, saying that “the best way to respond is to innovate today rather than scramble to respond tomorrow”.

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