Here are some of our latest obsessions, successes and joys.


Press release: City Year UK appoints Stand Agency to increase profile

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City Year UK, a leading youth social action charity, has appointed Stand Agency to increase its profile across national and regional media to support its ambitious growth targets.

Following a competitive pitch process, Stand Agency was chosen to support City Year UK’s press office and campaign activity.

City Year UK challenges 18-25 year-olds to tackle educational inequality through a year of full-time voluntary service. As mentors, tutors and role models in schools, they support pupils growing up in some of the most disadvantaged communities in the UK.

Laura Oliphant, Co-Founder and Managing Director at Stand Agency said:

‘We’re passionate about ensuring young people are given the opportunity to develop and progress as individuals. It isn’t only a question of social mobility; it’s also about offering both City Year leaders and the young people they help a chance to give back to society and redefine the power of education , whether this be through learning soft-skills or providing the next steps in a young person’s career.

‘We can’t wait to start demonstrating the impact of a service year and helping City Year UK start recruiting additional young people, schools and supporters.’

Sophie Livingstone, CEO of City Year said:

‘Stand Agency stood out for being an intuitive PR agency that was accustomed to challenging key messages for charities across the UK, for all age groups.

‘With such cross-generational experience we knew they were perfectly equipped to bring the message of City Year to thousands of children, teenagers and the wider society through insightful media approaches.’


Beccy Churchill

What we can learn from the Kim Kardashian West heist

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On Monday, Kim Kardashian West was held at gunpoint and robbed in her Paris hotel room. What must have been a truly horrific ordeal, has been (by the Parisian Police and others) attributed in part, to the star’s social media sharing habits. Regularly posting snaps of her children, location and latest blingy accessories across her social channels, it has me thinking – when did our attitudes towards online privacy become so lax –  what ever happened to being ‘cyber safe’?

Growing up in the 90s, we were the generation where it was drummed into us NOT to reveal our location, age or even our names online.  This was at a time when the height of social media was MSN Messenger. There are now more people online than ever – 57.3 million in the UK alone – so when did we decide that live-sharing our every move was safe? Diamonds, Parisian hotel rooms and 84 million followers aside, isn’t this a reality check for all of us – social media isn’t always social – with so many people watching our every move, are we sharing more than we planned?

With the array of new social platforms like Snapchat, Periscope and Instagram stories, we are starting to live-share a lot more in the last year than ever before. So here are my thoughts on how we can continue to be active social sharers, whilst ensuring we are safe in an increasingly public online world:

1. Pick your platform and know your audience

The key rule here is an age-old PR rule, always know who you are talking to and tailor what you are saying to your audience. If it’s a public platform and open for anyone to peruse – such as Instagram, don’t share anything that you don’t want to be public knowledge. Restrict this information to platforms like Facebook, where most of us only allow our trusted network of friends to see inside our lives

2. Only historically share your location

I add videos of myself out and about to my Instagram Stories without a second thought, but I never thought about any negative consequences of strangers knowing my whereabouts. When sharing your posts, try and keep your public social shares one step behind your real-time movements.

3. Do not advertise you’re alone

One of the key learnings from the Kim Kardashian West heist is that we should never highlight that we are home alone on social media platforms – especially when in possession of a £3.5million diamond ring.

4. Be smart

We are a generation of sharers, but we need to try and retain a small air of mystery online. We live in a world where social media is being used to stalk, catfish and even recruit terrorists.  This isn’t about stopping what we enjoy, but wising up and realise]ing that the 90s scaremongering stands true, there are still really scary people online that are looking for a bit more that #avocadotoast

Becky Merchant

Barnardo’s – Believe In Me

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Believing in your own ability to succeed, to do something good, to make someone happy is often what gets us up in the morning. For most of us, this self-confidence has been instilled in us from an early age and helped us become who we are.

But this isn’t the same for everyone, which is why Barnardo’s new Believe In Me campaign has stirred emotions and why Stand is proud to be a part of it.

Read more “Barnardo’s – Believe In Me”

Becky Merchant

Bursting the bubble – RIP Fabric

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Something’s up, I’m usually never wrong. It’s difficult for me to admit but I’m recently realising that I might be out of touch. It was waking up to the news of Fabric’s closure that triggered this depressing realisation. ‘Surely they can’t close it’ I went to bed saying last night. Lo and behold, overnight the decision was made to revoke the licence of London’s most legendary club and close it for good.  Read more “Bursting the bubble – RIP Fabric”

Fiona Gildea

The Sun – life after a paywall

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Since the paywall went down back in November, we’ve been keeping a beady eye on The Sun’s online content to think about what it means for our clients.

According to the National Readership Survey Padd figures out today, The Sun’s online audience has continued to benefit from the removal of its paywall. It reported a monthly readership of 13.5 million, up 5% year on year. We know The Sun is the most read daily paper, but it is up against the behemoth that is the MailOnline to hit the top digital circulation figures, and we are sure it’s looking to challenge the front runner for this top spot. Read more “The Sun – life after a paywall”

Sarah Miles

#Pogback heralds a new era for sports PR

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The English football season is now in full swing, big names have swapped clubs and PR teams have been working all hours to create a buzz behind their summer signings. But it’s clear which club and player won the PR battle in terms of column inches, social media shares, likes and views – Manchester United and Paul Pogba.

Read more “#Pogback heralds a new era for sports PR”

Laura Oliphant

Reflecting on opening night

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On the day of the Olympic opening ceremony in Rio, and almost four years to the day since I put on my Gamesmaker uniform, I’ve been thinking back to the sense of excitement I felt being part of London 2012.  The country was buzzing with national pride and a slight smugness that we’d managed to pull off something quite so spectacular – ahead of time.  For an event that so few people were lucky enough to be directly involved in, it felt like the whole country was behind this brilliant British export.

Read more “Reflecting on opening night”

Beccy Churchill

Pokémon GO: The next big social network

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If you had told me a few weeks ago that the July marked the second-coming of Pokémon, I wouldn’t have believed you. But here we are on the 13th of July 2016, and every adult I know is embracing 90s nostalgia – running around consulting their Pokédex with the aim of catchin’ them all.

But whether you’re laughing at it, or are a Pokémon master yourself, there is no denying that Pokémon Go (PG) is a big deal.  It took the viral game Angry Birds 35 days to reach an audience of 50 million, it took Pokémon Go less than seven days – and it hasn’t even been rolled out worldwide.

Read more “Pokémon GO: The next big social network”


Meet Stand Agency’s… Jade Kupoluyi!

Posted by MiriTagged , , , , ,

How and why did you get involved in PR?

Whilst studying economics and politics at university, I was always intrigued by the current affairs stories I read in print and online media. I knew I wanted a role that would challenge me and enable me to work with organisations that have a story to tell. After a big search for my first PR role, I was really excited to land a paid internship here at Stand Agency.

What attracted you to work at Stand Agency?

I researched the work that Stand does and I was drawn to their client list. It was full of organisations with great causes that were having a positive influence on society.

Read more “Meet Stand Agency’s… Jade Kupoluyi!”

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